Digital Marketing Coordinator

Status: Full-time, exempt
Schedule: M-F, 8.30 a.m. 4.30 p.m., including occasional evening and weekend work
Reports to:Digital Marketing Manager
Direct reports: None
Start date: ASAP
Location: Chicago, IL, USA

Summary of position:

As member of the Marketing Department, the Digital Marketing Coordinator is an integral part of maintaining and enhancing the digital experience at every part of the user journey. From whipping up landing pages and publishing student blog posts to implementing SEO strategy and crafting student email communications, the Digital Marketing Coordinator is an organized creative with strong writing skills and a high attention to detail.

Essential job responsibilities & duties:

Web Content & CRM Campaigns

• Collaborate with Online Content Coordinator to create a seamless, on-brand, engaging experience across IESabroad.org and portals
• Routinely create, enhance, and maintain webpages, including swiftly updating any errors
• Oversee publication of accurate and timely pricing information on the web, including liaising with contributors and reviewers across the organization
• Collaborate closely with web team to provide details / content clarification on any content-related development work
• Write new copy for marketing efforts including-but not limited to-web pages, prospect emails, news stories, etc.
• Serve as Marketing Department lead on student-facing predeparture guide development, including consulting with other departments on timing, structure, and maintaining universal copy
• Collaborate with other departments to create new CRM campaigns (email, text, and other mediums) that nurture students through the journey
• Proactively enhance existing CRM campaigns to maximize tools and strategy

Student Correspondent Program

• Assist in the selection and onboarding of 100+ Correspondents each year
• Regularly review and publish student blog posts
• Identify and share blogs for internal and external promotion with content team, including flagging quality content bits
• Promptly and accurately processing student payments
• Innovating with Program Lead to bolster student stories

Search Engine Optimization

• Collaborate with Online Content Coordinator to implement a comprehensive SEO strategy
• Optimize copy and craft new landing pages for search engine optimization
• Ideate and create new SEO-driven original content (e.g. articles)
• Serve as departmental expert on IES Abroad's Google listings, and maintain the content in them
• Support Online Content Coordinator with other SEO duties as needed, such as training content editors on SEO best practices and strategy

Additional Marketing Responsibilities

• Participate as the Marketing representative in interdepartmental program development Teams, managing the marketing and catalog content for those programs
• Play an active creative and strategic role as a teammate, particularly within the web team
• Other marketing duties as assigned

Experience & Qualifications/Skills:

• 1 to 3 years of experience in related position
• Proven writing and editing skills
• Previous content management system experience preferred
• Time-management and multitasking skills
• Strong written and oral communication skills
• Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously
• Basic understanding of SEO guidelines and marketing best practices, and an eagerness to learn
• Knowledge and experience with keyword research and backlink analysis tools.
• Knowledge and experience with Google products, particularly Google Analytics and Search Console. Google Analytics Certification a plus
• Strong strategic, analytical, and critical thinking skills
• Excellent organizational and project management skills with exceptional attention to detail and deadlines

Education, Licenses and/or Certifications etc:

• Bachelor's degree in Marketing, Communications, related field or equivalent work experience

How to Apply:

All applicants should submit an application including cover letter, resume, and salary requirements by clicking 'Apply Now' at the side of this page.

Please visit www.IESabroad.org/jobs for more information about working at IES Abroad. If you require an accommodation with the application process, please email IESAbroad-Careers@iesabroad.org.

Equal Opportunity Employment:

IES Abroad is an equal opportunity employer and encourages applications from all qualified candidates. We strive to treat people with respect; fully utilizing employee's abilities and promoting workforce diversity.

We are proud to be an equal opportunity employer, and do not discriminate against any applicant on the basis of race, color, ancestry, sex (including pregnancy), age, national origin, citizenship, religion, marital status, disability, sexual orientation, gender identity and/or expression, veteran status, and/or any other status protected by applicable laws.