Digital Account Coordinator

Job Purpose:

The Digital Account Coordinator provides support to the Account Manager and broader Account Management team, providing best in class service and delivery for our hospitality clients and maximizing revenue through marketing strategy and eCommerce products.

Responsibilities:

Essential Functions:

• Campaign management
• Take ownership of monthly or ongoing recurring tasks to properly execute & maintain client’s campaign initiatives across Website, SEO, SEM, Display, Paid Social and other media as needed
• Review approved internal media plans and create trafficking documents with the appropriate campaign creative. Deliver assets and associated tracking details to AdOps.
• Draft monthly Digital Marketing Reports and Presentations to clearly relay Key Performance Indicators and analysis. Including but not limited to reporting, formatting, data entry, and coordinating with collaborators and SME’s for their responsibilities
• Web maintenance
• Make routine content updates in the CMS
• Assist end users on CMS features
• Coordinate with web team to deliver maintenance tasks
• Internal and External Coordination
• Maintain professional & timely communication internally and externally
• Project and task management, including follow up, setting timelines, ensuring deliverables are complete and meet quality standards
• Customer Management
• Recording all notes in both internal and client meetings, organizing notes and communicating with teams to ensure everyone is aware of their respective action items
• Work with assigned day to day client contacts to fulfil immediate needs and address questions
• Any other tasks as assigned by Account Manager and/or Account Director

Requirements:

• Degree from an accredited college or university, or equivalent experience
• Basic knowledge of digital marketing and advertising channels, including: Display Advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Paid Social and Website Analytics (Google Analytics)
• Strong communication and presentation skills
• 1+ years of experience in account management preferred but not essential
• 1+ years of experience in Digital Marketing preferred

Competencies:

• Strong time management skills
• Self-motivated, goal oriented, and able to work in a team environment.
• Excellent organizational and proven ability to manage multiple priorities.
• Strong analytical, problem solving, and troubleshooting skills – ability to define problems, collect data, establish facts and draw conclusions.
• Excellent written and verbal communication skills with the ability to effectively interface with internal and external stakeholders professionally
• Office Tools – Proficiency in Microsoft Office products Outlook, Excel, Word, PowerPoint. Proficiency in project management tools a big plus

Work Environment:

This job operates in a home office or office environment. Working in a home office environment requires a high degree of discipline and the ability to work with others in a moderately noisy open office environment with centrally controlled heat/AC setting.