- Develop automated, easy to understand reports and ad hoc analyses to address specific marketing questions and provide insights to guide decision making.
- Utilize statistical techniques and data analysis tools (i.e., Python, R, SQL) to gather, clean, and analyze large datasets from various sources, identifying trends, patterns, and key performance metrics.
- Collaborate closely with marketing teams to interpret data and provide actionable insights to optimize marketing campaigns, customer segmentation, and overall strategy.
- Create and maintain Power BI reports and dashboards to translate complex data into clear visualizations that marketing staff can easily interpret and use to inform their strategies.
- Monitor and report on key performance indicators (KPIs), tracking marketing initiatives against established goals, and providing regular updates to stakeholders.
- Collaborate with marketing teams to segment audiences effectively and personalize marketing approaches based on data-driven insights.
- Maintain clear and organized documentation of data sources, methodologies, and analysis results.
- Bachelor in Statistics, Marketing, Economics, Computer Science, or related technical field. Master’s degree is a plus.
- A minimum of two years’ experience working as a Data Analyst, Marketing Analyst, or similar role.
- High proficiency to create and interpret reports and dashboards using Power BI is a must.
- Proficiency in data analysis tools and programming languages (i.e., Python, R, SQL).
- Familiarity with marketing analytics tools and platforms (i.e., Google Analytics, Adobe Analytics).
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
What We Offer:
- A collaborative, energetic work environment where you can put your passion for people to work
- Medical, Dental, Vision, Life and Disability coverage available day one
- Pension Plan
- Performance-based incentive plan
- 401k available with a Company match
- Holidays and Paid Time Off
- AAA Basic Membership