Data Analyst

Position: Data Analyst - In Person
Location: Bryn Mawr, PA

Position Summary:

At ESF, our Data Analyst will be responsible for analyzing data and performance metrics to inform campaign strategy and optimize results. The Data Analyst is also responsible for strategizing cross-channel marketing campaigns for ESF Camps. This includes using email, text, social media, and other channels to reach target audiences and track engagement and conversions. This role will report to the Director of Technology and work closely with the marketing team and customer engagement team to support the overall marketing efforts of the organization.

Key Responsibilities:

• Strategize and track cross-channel marketing campaigns, including email, text, social media, and other channels.
• Analyze data and performance metrics to inform campaign strategy and optimize results
• Assist with the development and implementation of marketing automation and CRM systems.
• Collaborate with the marketing team to support the overall marketing efforts of the organization.
• Stay up-to-date on industry best practices and trends in marketing and data analysis.

Qualifications:

• A bachelor's degree in marketing, business, or a related field.
• A minimum of 2 years of experience in marketing or data analysis.
• Strong analytical skills and experience with data analysis tools and platforms.
• Experience with marketing automation, HubSpot, Google Analytics.
• Proficiency with Excel, Google Sheet and Tableau.
• Excellent communication and collaboration skills.
• Ability to problem solve, work independently and as part of a team.

General Information:

We offer a competitive salary, outstanding benefits package and the professional advantages of an environment that supports your development and recognizes your achievements.

Organization Overview:

ESF Camps & Experiences has been a vital influence in the camping industry since its evolution in 1982. ESF (Education, Sports, and Fun) features award-winning camp programs in Pennsylvania, New Jersey, New York, Connecticut, Maryland, Delaware, and Florida for people of all ages. ESF is considered one of the country's leading camping companies and people developers. ESF has benchmarked with blue-chip companies and organizations which include Disney, GE, Cirque du Soleil, Four Seasons, The US Marine Corps and IDEO. ESF operates an impressive portfolio of 40 nationally recognized Day Camps in multiple states (www.esfcamps.com), baseball camps with the Philadelphia Phillies (www.philliesacademy.com) in 4 states and basketball camps in 3 states with the Philadelphia 76ers (www.76erscamps.com) and basketball camps in 3 states with the Brooklyn Nets (www.brooklynnetsbasketballcamps.com).

This Job Description is subject to change at any time.