Creative Director (Ad)

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Creative Director (AD)
Expedia Group's Global Marketing Communications team is dedicated to developing and executing innovative and effective global marketing across our family of brands. Within this organization, the Creative team is Expedia Group's center of excellence, and is responsible for developing high-impact, iconic and culturally relevant creative for consumer marketing, content and experiences. We are seeking a Creative Director (AD).
What you'll do:

• As an Art Director/Creative Director, in partnership with a Copywriter/Creative Director, you will play a critical role in defining Expedia's creative strategy: conceiving and executing campaigns, producing creative assets, and developing ideas for how our brands' value propositions and positioning comes to life
• You will partner with managers and individual contributors across brand strategy, product, technology, production, customer engagement and more to develop a deep understanding of our brands' needs, leverage insights that solve strategic problems, and evangelize for the power of great creative work that will shift consumer perception and drive results
• Ensure that the creative look/feel, design, photography, positioning, identity, visuals and storytelling proposed will help to build a brand our customers will love and trust
• Partnering with external partners and agencies, as well as our internal global team, you will help build cohesive teams, lead with creative vision, and mentor younger talent
• You will do everything from conceptualizing campaigns to reviewing creative work, serving as an inspirational creative voice, educator, and servant leader
• Provide guidance to your teams regarding the preparation and delivery of communications, ensuring recipients have enough information and time to fulfill their goals while evaluating effectiveness
• Offer coaching and expertise for communicating effective messages about the brand and product features/benefits in order improve the chance of reaching targeted customers and increasing sales
• Understand measurement and performance and develop methodologies for optimizing execution
• Build an organizational culture that fosters innovation through creative ambition and collaborative development of ideas
• Define, drive and teach exemplary visual and interaction design practice
• Advise key internal/external stakeholders by continuously helping them to successfully navigate ever fluctuating critical business requirements
• Hold self and teams accountable for setting and meeting departmental goals
• Proactively identifiy and resolve issues that may impair the team's ability to meet strategic, marketing, financial and technical goals
• Work with flexibility and fluidity, building trust with others, and seeing the big picture while keeping an eye on every detail

Who you are:

• Successful experience (10+ years) as an Art Director in an agency or in-house environment with proven success on global lifestyle and/or cultural-impact brands
• Experience directing agency work as a brand client preferred
• Experience with a highly developed ability to showcase strategic thinking and creative concepts that result in compelling campaigns and 360 creative work
• Ability to creatively direct across the board - whether with external agencies, freelancers, vendors, and/or internal production resources - ensuring best-in-class work is delivered on-time and within budget
• Proven ability building and leading global teams - a mentor with a keen eye on DE&I issues and opportunities
• Experience developing stories and assets across all platforms/channels
• Excellent communication skills, including the ability to create and deliver presentations that articulate concepts in a compelling manner to build understanding and support at all levels
• Proven record of working successfully with cross-functional groups, both internally and externally, in a fast-paced environment with ever changing direction and ambiguity
• Established portfolio of work demonstrating range of ability, often with external recognition and awards
• Bachelor's or Master's in advertising/marketing/design or related field; or equivalent related professional experience
• Understanding of various design platforms/software

The total cash range for this position in West Hollywood is $196,000.00 to $274,500.00. Employees in this role have the potential to increase their pay up to $313,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
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