Content Marketing Manager

Title: Demand Generation Manager
Location: US (Remote)
Reporting To: Vice President of Marketing
About Vivi
Vivi is the only wireless screen mirroring and digital signage tool designed for education.

• We help IT help teachers help students with classroom technology that enhances collaboration, control, and creativity.
• Vivi exists because we all had that one teacher who changed our life, who went above and beyond to serve as a role model and sage. These passionate educators effectively guided discussions, connected with their students on a personal level, and were just as engaging and entertaining as they were educational, ultimately creating a dynamic learning environment by constantly involving students.
• Personalized learning environments have been proven to deliver better educational outcomes for individuals through increased participation and engagement. To successfully create such an environment requires a fluid, visual dialogue between teacher and student. This is why Vivi exists.
• Vivi is in over 100,000 classrooms around the world and is setting out to disrupt the enormous education industry with our high-growth, ambitious, and creative team.

About the Role
The primary purpose of the Content Marketing Manager is to develop and implement a content strategy that tells a compelling narrative about the Vivi solution at every point of the buyer's journey using owned, earned and paid media. The resulting content, including, but not limited to, social media posts, articles, infographics, eBooks, customer stories, video, landing pages, and product collateral, should lead to a larger digital footprint and increased brand awareness for Vivi that ultimately drives growth for our business.
This is a hands-on role where you'll need to know what to do, how to do it, and then follow through. Experience working with both software (SaaS) and/or hardware solutions in K-12 education is ideal.

• Design a Content Marketing strategy aligned to all stages of the customer lifecycle and undertake Content Marketing initiatives to drive awareness, interest, evaluation, and purchase of the Vivi solution, as measured by traffic, leads, subscribers, conversions, and pipeline.
• Develop editorial calendar, delegate tasks as needed.
• Write, edit, proofread, and optimize content, including, but not limited to, eBooks, reports, guides, infographics, articles/blogs, website and landing pages, product collateral, etc.
• Optimize content for search engines (SEO) and monitor and report web traffic metrics using Google Analytics.
• Share content through internal and external channels to amplify reach.
• Craft compelling and differentiated positioning and messaging to education and excite potential and current customers about the value of the Vivi solution.
• Collaborate with Global Demand Gen, Customer Lifecycle and Events Marketing colleagues on content strategies to drive quality leads and engagement throughout the buying cycle.

About You

• Minimum 5 years of B2B tech industry content or product marketing experience, at least 2 of which are in K-12 education. SaaS and/or hardware experience is ideal.
• Proficient in MS Office and WordPress or other Content Management Software.
• Understanding of web publishing requirements.
• Editorial mindset with an ability to evaluate and apply audience preferences.
• Hands-on experience with SEO and web traffic metrics (Google Analytics).
• Expertise in social media platforms.
• Experience in product marketing a plus.
• Project management skills and attention to detail.
• Excellent communication and writing skills in English.
• Experience in marketing automation platforms and CRM systems (HubSpot).
• Proficiency in Google Analytics (GA4).

Bonus Points

• International experience, particularly in Australia and the UK.

Vivi is Excited to Offer You

• A comprehensive benefit package
  • including wellness days off, TalkSpace and ClassPass subscription
• The opportunity to give back to the community through our Volunteer program
• Generous PTO & flexible scheduling
  • Including your birthday off each year!
• Career progression - we offer each employee an annual stipend

Vivi is an equal opportunity employer. This means we are committed to recruiting, training, compensating and promoting our employees regardless of Race, Color, Ancestry, National Origin, Religion, Creed, Age, Disability, Sex, Gender, Sexual Orientation, Gender Identity, Gender expression, Medical condition, Genetic Information, Marital status, or Military or Veteran status. As an education technology organization, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in our consumers, employees, and partners. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we champion daily.
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