Content Marketing Intern

POSITION SUMMARY

As a Content Marketing Intern, you will play a pivotal role in our marketing team, contributing to the development and execution of integrated marketing campaigns. This role is ideal for students majoring in Marketing, English, Communications, or related fields who are eager to gain hands-on experience in the world of Content Marketing. You will assist in creating compelling content and engaging with our audience across various platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Content Creation: Collaborate with the marketing team to create high-quality written and visual content for various marketing channels, including blogs, social media, emails, and website materials.
• Integrated Marketing Campaigns: Assist in the planning and execution of integrated marketing campaigns, ensuring consistent messaging and brand representation. Additionally, take the lead in targeting and creating industry-specific campaigns, giving you the opportunity to drive and manage a campaign from start to finish.
• Social Media Management: Create and schedule social media posts, engage with our audience, and monitor social media channels for trends and opportunities.
• Assist with Marketing Projects: Contribute to various marketing projects and initiatives, such as market research, competitor analysis, and content optimization.
• Content Analytics: Assist in measuring and analyzing the performance of marketing content to provide insights for future campaigns and improvements.
• Research and Trend Analysis: Stay up-to-date with industry trends and best practices in Content Marketing to help shape our strategies.
• Collaboration: Collaborate with cross-functional teams, including design, sales, and product development, to ensure alignment on marketing initiatives.

EDUCATION AND QUALIFICATIONS

• Currently pursuing a Bachelor's degree in Marketing, English, Communications, or a related field.
• Strong written and verbal communication skills.
• Familiarity with digital marketing concepts and platforms.
• Experience with graphic design or video editing tools is a plus but not required.
• Enthusiasm for marketing and a desire to learn and grow in the field.

SKILLS AND ABILITIES

• Creative thinking and problem-solving skills.
• Strong attention to detail and organizational abilities.
• Ability to work both independently and collaboratively on a team.

• Excellent time management and multitasking skills.
• Basic knowledge of social media platforms and content management systems.
• Adaptability and a willingness to take on new challenges.
• Previous marketing or content creation experience is a plus but not required.

Minitab requires an employee starting in this position to be fully vaccinated against COVID-19. This position requires that the successful candidate provide proof of full vaccination before commencing employment. Minitab is an equal opportunity employer.

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