Content Lead

What You’ll Be Doing: 

As a growth-minded Content Lead, you will help set our content marketing strategy, manage the creation and optimization of high quality mental health content that drives significant outcomes, and collaborate with cross-functional teams to build customer experiences that drive traffic and intakes. Your responsibilities will include:

• Collaborating on Content Strategy: You will work with our SEO Manager, social and PR teams to identify and plan out a growth-oriented content strategy. This includes topic planning, keyword research, and prioritizing production plans.

• Managing our Content Production Process: You will take our content strategy and see it through from content brief to published article. This includes writing content briefs, writer and reviewer assignment and communications, article editing & optimization, and publishing within our CMS. This also includes assessing existing content for optimization and refresh opportunities, to continuously improve the value of our content over time.

• Writing Articles & Managing Consumer-Facing Newsletters: When the time calls for it, you are able to roll up your sleeves and jump in to implement re-writes/edits on freelancer articles, write full articles for high-priority content (often from internal stakeholders), and collate blog content into a consumer-facing newsletter.

• Monitoring and Reporting Key Performance Indicators (KPIs): You will be responsible for monitoring and reporting on key performance indicators (KPIs) that show the impact of our content on our audience and the business. This includes tracking and reporting on metrics related to content production, organic performance, content engagement, and business conversions from content.

• Freelance Team Management: You will recruit, manage and maintain — in collaboration with our Clinical Excellence team — a high performing freelance writing and clinical review team. This includes training freelance writers, creating standard operating procedures (SOPs), and managing feedback and relationships with our clinical review team.

Salary range: $90,000 - $136,000

You’ll Be a Good Fit If:

• You have experience building and managing high performing freelance writing teams

• You are well versed in content strategy, topic planning, content production, and content optimization that results in exponential organic search growth

• You have a strong grasp topical relationships, and helping readers on their journey based on the journey stage a piece of content is written for

• You have a high attention to detail and an intuition for how to retain and navigate complex information

• You are a strong writer and excellent communicator

• You are passionate about writing, optimizing, publishing and driving impact through content

• You are experienced in exploring data from multiple sources and using it to make informed decisions to drive incremental growth

If you don’t meet every single requirement, but are still interested in the job, please apply. Nobody checks every box, and Grow believes the perfect candidate is more than just a resume. 

Note: Please upload your resume in PDF format