Address
Form of workJob Description
Content Lead
Who we are looking for
As the Copywriter/Content Lead with our Client, you will be crucial in craftingudience, enhance brand awareness, and aligns with our marketing goals.
Our ideal candidate is a marketing professional with technical content writing expertise (able to translate the technical concept into an easy-to-understand format). You should be able to develop engaging content regardingAI to attract and retain customers. For this position, being up-to-date with new technologies and marketing trends is essential. You'll work directly with the Marketing, Policy, and Research teams to craft and tailor our content for specific audiences.?
Ultimately, you should be able to expand our company's digital footprint and brand awareness.?
This role will report directly to the VP of Marketing.
What you'll do
- B2B Content Strategy: Proven experience planning and executing B2B content strategies, including blog articles, white papers, case studies, etc.
- Research: Conduct in-depth research on industry-related topics, utilizing online sources, interviews, and studies.
- Content Write, edit, proofread, and improve technical high-quality AI content that effectively connects with target audiences, boosts engagement, and reinforces brand identity.?
- Collaboration: Collaborate closely with cross-functional teams to ensure consistency in branding, style, and messaging across all platforms.
- Marketing Copy Writing/ Written Communication: Collaborate closely with team members to ensure consistency in branding, style, and messaging across all digital platforms. Draft clear, concise, and engaging writing content.
- SEO Best Practices: Familiarity with SEO best practices to optimize content for search engines and improve online visibility.
- Creative and Strategic Thinking: Use your strong creative and strategic thinking skills to develop innovative content ideas that align with marketing goals.
- Social Media Marketing: Hands-on experience in social media marketing, with a focus on platforms like LinkedIn
What you'll need
- Relevant experience in AI either at a B2B SaaS company or publication
- Understanding or background in tech policy is required
- Great communicator, highly organized, and detail-oriented
- Experience with managing copywriting for owned channels across web and social
- Willingness to ideate and collaborate with a broader marketing team
- Team player with the ability to build strong relationships
- Ability to manage multiple projects simultaneously and work autonomously
