Content Design Coordinator

Job Type
Full-time
Description
Work from Home (WFH) - Remote work must be performed while residing in California.
Reports to: Marketing Manager
Status: Non-Exempt
Employment Type: Full-time with benefits
Summary
We are looking for an energetic and self-motivated Content Design Coordinator to join our growing marketing department. If you're an ambitious individual who wants to build a career in the marketing field and who passionately believes in the life-changing power of education, then we want to work with you. This role will facilitate CIAT's creative content marketing initiatives.
Responsibilities

• Responsible for designing graphic and multimedia content for web, print and social media including: brochures, advertising banners, landing pages, infographics, website graphics, email templates, social posts, event flyers, presentation templates, student manuals, data sheets, and more.
• Design & optimize digital ads and landing pages across all channels including Google Ads, Facebook, Instagram, LinkedIn, and dedicated lead generation partners.
• Design, deploy and test new website and blog pages to help maximize UX / UI efforts.
• Design prototypes for new web and mobile app features.
• Assist with editing student interviews and creating video-based digital ads.
• Create and manage a creative content calendar that addresses the unique needs of CIAT target persona audience groups and promotes each degree/program.
• Collaborate with third party content contributions from technical writers and industry partners to develop content.
• Develop unique and creative content resources for the Admissions, Student Services, and Career Services teams to support our student communication strategies.
• Collaborate closely with social media, email marketing and lead generation teams to develop and recommend creative content resources to reach campaign objectives.
• Facilitate SEO updates including reporting, meta data review, and content collaboration.
• Assist with monitoring and reporting digital marketing campaign efforts linked to creative content creation to optimize the impact of our content marketing efforts on lead generation, lead nurturing, enrollment, and student retention goals.
• Review and proof all marketing communication messaging to ensure all Federal, State, accreditation, and institutional policies and procedures are being met.

Requirements

• Bachelor's Degree in Multimedia Design, Graphic Design, or Digital Marketing related field preferred.
• Proficiency with multimedia design tools including Adobe Creative Cloud (Adobe Illustrator, InDesign, and Photoshop etc.).
• Experience designing graphics for web using vector tools.
• Strong writing skills using best practices in marketing and persuasive writing.
• Familiarity with WordPress preferred.
• Experience with prototyping tools like Sketch, Figma or Adobe UX preferred.
• Video production, video editing and multimedia design experience preferred.
• Previous experience deploying lead generation or content marketing campaigns with a conversion-focused approach. Previous agency experience working on multiple client accounts, or high-volume lead activity is a plus.
• Minimum 2 years of experience with CRM systems including HubSpot, Salesforce, Microsoft Dynamics, or equivalent preferred.
• Experience using Google Analytics preferred.
• A computer savvy and technical mindset willing to learn new systems. Proficient skills in MS Office software products, including Outlook, Word, Excel, and PowerPoint.
• Possess a sincere interest in helping others achieve life goals.
• Takes a customer-service-oriented approach to recruiting and retaining students and collaborating with internal departments.
• Self-motivated, goal-oriented, assertive, results-driven, high energy, and highly ethical.
• Team player with a positive, can-do attitude.
• Strong organizational skills with the proven ability to prioritize.
• Position may require work responsibilities outside of normal business hours to accommodate business needs and deadlines.

Values
Values such as integrity, excellence, customer service, teamwork and mutual respect are some of those that remain constant, regardless of changes in our company. When identifying company values, it is important that those values are being demonstrated in the course of business each day. Our values set expectations for how employees and managers interact with every person while representing the company.
• We are passionate about education and student success.
• We value integrity and excellence in our employees and students.
• We treat ourselves and our students with dignity and respect.
• We believe in and encourage innovation at our school to better help our students succeed.
• We have a customer centric focus and we want people highly committed to achieving goals, where our success equals student's success.
• We are accountable for our actions, and if errors occur, we focus on preventing future errors and moving forward.
• We have a growth mindset, always looking for ways to improve, with a sincere belief that every student can do better and achieve their goals.
• We expect every employee to be an example of conduct and professionalism, being a role model to students and colleagues.
Supervisory Responsibility
This position has no supervisory responsibilities.
Position Type and Expected Hours of Work
Days and hours of work are Monday through Friday. Occasional weekend and evening hours may be required.
Physical Demands
These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions.
• Ability to type, use a computer to search for information, and input information while speaking on the phone is required.
• Requires daily use of a personal computer and related software applications at a workstation.
• Requires completion of some tasks that require reaching, grasping, and making repetitive hand movements in the performance of daily duties.
• Requires prolonged sitting and or standing at a workstation for 6.5 to 7 hours per day.
• Requires dependability and excellent attendance records.
• Requires travel to conduct CIAT business, as needed.
• The employee will be required to compute simple to simple mathematical calculations as a normal part of this role.
Work Environment
While performing the responsibilities of the job, these work environment characteristics are representative of the environment the job holder will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
AAP/EEO Statement
California Institute of Arts & Technology provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, California Institute of Arts & Technology complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
California Institute of Arts & Technology expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of California Institute of Arts & Technology's employees to perform their job duties may result in discipline up to and including discharge.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time, with or without notice.
Salary Description
$25-$30 hourly/DOE