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Form of workJob Description
Software Guidance & Assistance, Inc., (SGA), is searching for a Consumer Insights Managerfor a Full-Time assignment with one of our premier Pharmaceutical Services clients in Hawthorne, NY.
Responsibilities :
Required Skills:
Responsibilities :
- Act as "the voice of the consumer to drive a consumer-centric approach in all aspects of the brand strategy, acquisition equity initiatives and innovation pipeline.
- Partner with key marketing and sales colleagues (including but not limited to Marketing Director, New Product Development, Direct to Consumer, Retail Sales) to identify the key business questions and build and execute robust, cost-efficient consumer research plans to drive solutions.
- Partner with Analytics to identify prolific consumer segments for targeting, then present high-impact, insight-based inputs and recommendations that will enable its brands to engage consumers more effectively in acquisition and retention-based activities.
- Drive brands' external focus through a deep understanding and analysis of the competitive environment and key consumers, market and category trends to ensure successful growth strategies are in place.
- Share learnings with Marketing, Sales and Sr Mgmnt.
- Drive culture and mindset of moving from gathering data to uncovering insights, including ability to answer business and brand questions in an integrated manner building the consumer journey.
- Share ownership with marketing for concept development and other research stimulus preparation.
- Work with outside agencies to develop insights studies; conduct RFPs as necessary, help write project briefs, and manage outside external vendors to help provide the best and most accurate consumer studies with actionable results.
- Share category level insights that will support decisions made by internal team and external vendors.
- Primary focus on North American market, plus support international markets as directed General Manager.
- Other duties as assigned.
Required Skills:
- Bachelor's Degree in Marketing or Consumer Insights & Analytics, or other related field, required; Master's Degree, preferred.
- Five or more years relevant market research experience, required.
- Advanced in consumer understanding and insights generation in the fast-moving consumer goods industry and matrix organization at a local, regional and global level.
- Advanced in technical and methodological knowledge of qualitative and quantitative methodologies, including advanced digital tools, Customer Relationship Management models, Direct Marketing models and product home testing for Over-the-Counter (OTC) and cosmetics.
- Deep knowledge of the US market, required; Global market research experience as well (ideally experience in 1-2 markets in addition to the US).
- Advanced in linking consumer knowledge with brand equity & innovation.
- Thought leader in pooling, synthesizing and turning consumer and market data into strategies and initiatives to feed brand growth and equity.
- Strong oral and written communication skills.
- Ability to communicate to all levels of the organization.
- Results orientated with a hands-on, can-do attitude.
- Ability to translate experience to strategies for improving results/ ideas.
- Ability to manage stress and dynamic environmental changes.
- Ability to manage ambiguity and "conditional problem solving.
- High level of approachability, and conflict management skills.
- Ability to go below the surface, beyond the obvious.
- Ability to zoom in (deep dive) and zoom out (big picture).
EEO Employer: Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status.
