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Form of workJob Description
Consumer Insights Manager
The Consumer Insights Manager has a unique role on the Consumer Insights team. This individual will serve in a hybrid role that will support traditional and developing platforms and leverage their knowledge of our brand strategy to help create actionable insights for cross-functional teams. This role will drive Ad Sales Revenue Generation and Sales Team Collaboration, contribute to best-in class Thought Leadership, and provide Ad-Hoc Marketing, Brand and Digital Strategy support for the company family of brands.
Responsibilities:
- Building compelling category insights for the Sales team that drive client cultural understanding, inform strategy, and identify key cross-platform opportunities
- Helping solidify the Sales Team’s competitive advantage by compiling, maintaining, and regularly socializing key audience facts (i.e., Black Facts deck and infographic)
- Collaborating with Ad Sales Research Analytics to utilize cross-platform viewership data (linear, digital, and social) to create thoughtful and innovative audience analyses to best position and distinguish our networks in the marketplace
- Assisting in conducting advertiser & sponsorship effectiveness (for linear, digital, and experiential)
- Assisting with establishing ad effectiveness playbook, leveraging cross-vendor insights and compiling custom content learnings
- Supporting Brand Effectiveness initiatives (Brand Architecture, Brand Health, Viz ID, Claims, etc.) including vendor management, drafting briefs, RFPs, outlines, and questionnaires, coordinating meetings with key stakeholders, and sharing recaps
- Contributing to, managing, and helping to socialize innovative thought leadership pieces (e.g., Social/Digital Consumer) that advance the business and maintain our brands’ position within the Black Diaspora
- Assisting with other cross-team large scale qualitative and quantitative research projects, including research design, pre-planning and asset collection, vendor management, qualitative research moderation, data analysis, report writing and dissemination/presentation of findings
Requirements:
- BA/BS degree in relevant field
- 4+ years’ experience in media, advertising, or consumer research
- 3-4 years of prior experience in marketing, strategy, or analytics role
- Understanding of Nielsen ratings and streaming
- Passion for the entertainment space and programming. Strong knowledge of the cable television industry, particularly the Black consumer market, including the programing, marketing, and distribution aspects of the competitive category targeting this consumer
- Strong story telling with proven background in translating data into insights and insights into stories that influence decisions
- Experience with pulling, interpreting and integrating consumer panel and point of sale data (i.e., Nielsen, IRI and Numerator), consumer profiling databases (Helixa, Spectra, YouGov, GWI, and MRI), ad intel (iSpot/Ace Metrix, BrandIndex, Latitude, and Kantar), ratings data (Nielsen NPower, SCR and ComScore), social listening tools (Crimson Hexagon, Talkwalker, etc.) and/or data portals/warehouses (Qualtrics, Voxpopme, Tableau, etc.)
- Strong Microsoft Office skills (Excel, PowerPoint, Word)
- Strong oral and written communication skills
- Highly organized, strong attention to detail, ability to work under pressure and multi-task
- Strong work ethic and integrity
Compensation:
- $31.03/hr. - $41.38/hr.
