Manager, Measurement & Consumer Insights

Gallery Media Group is a modern day media company. The company's overall mission is to 'Make Positivity Louder'. GMG focuses efforts on where consumer attention currently lies and continues to shift.
Gallery Media Group includes women's lifestyle brand PureWow (W25-45), youth male culture brand, ONE37pm (M18-34), and a collection of 75+ social-first consumer brands, such as @cocktails, @moms, and @recipes, on Instagram and TikTok that reach over 200M consumers. In addition to premium advertising solutions and consumer-facing events, the company has a robust influencer marketing business with a vast creator network that GMG employs for work on behalf of their Fortune 500 clients.
The company was founded in 2010 by CEO, Ryan Harwood, and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.
The Manager, Measurement & Consumer Insights is deeply immersed in what's going on in culture and consumer behavior. Using a combination of social listening, trend data and the reactions of a community to its messaging - they help to inform and shape strategic, creative and media strategy as well as derive insights about the performance and impact of marketing campaigns to help inform future activations.
The Manager, Measurement & Consumer Insights will work with other members of the team to inform what cultural signals exist and what a brand should do with them. This person will be expected to provide suggestions and implications to their observations on consumers and culture. They will work closely with the reporting team to develop decks centered around actionable data and insights.
Responsibilities:

• Lead the creation and curation of insights and data-driven decks
• Dive into multi-platform analytics to understand how our campaigns are performing and how they can improve
• Develop optimization strategies and future recommendations on a campaign-by-campaign basis to maximize campaign performance and drive future business
• Creatively apply statistical methods to measure sales lift, audience resonance, and content performance
• Work across GMG's ad campaigns to identify trends and patterns with an eye for applications to overall brand strategy
• Act as a storyteller, translating complex results into easily digested analysis and recommendations for client and Brand Partnership team
• Ongoing monitoring and recording of brand and influencer social channels, campaign components and other relevant online conversations as they relate to performance and insights (including proactive identification of conversations & communities strategically and creatively relevant for the brand).
• Continuous active listening of campaign components tracking all relevant data and information. Comments, responses, DM's, page views, clicks, time spent, shares, likes, etc.
• Analyze brand and cultural trends to identify actionable insights.
• Develop hypotheses on GMG brand subject-matter and/or specific subcultures for use in driving strategy for campaign proposals.
• Ongoing monitoring and recording of brand and influencer social channels, campaign components and other relevant online conversations as they relate to performance and insights
• Keep a daily digest of observations + recommendations at a macro level.
• Follow proper escalation systems, as needed, for fans with negative feedback.
• Seek opportunities to insert the brand in social conversation, whether around relevant trending topics/news or engaging with social influencers/celebrities/other brands.

Requirements:

• High School or College degree (or proof of high fluid intelligence) with a passion for learning and research
• 3+ years of industry experience working on multi platform media campaigns to prove result
• Extensive experience working across a variety of social platforms: Instagram, TikTok, Facebook, Twitter, Pinterest, etc.
• Can combine creativity and analytics with the ability to convert into a story
• Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc.
• Any experience using the following social listening tools a plus but not mandatory
• Brandwatch/Crimson Hexagon
• TweetDeck
• Experience putting together presentations in written form using google slides
• Strong writing and communication skills

Location: New York (hybrid)
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!

• Exact compensation may vary based on skills, experience, and location
• Base Salary $60-80k
• Employer-sponsored 401k with match
• Medical, Dental and vision coverage
• Caregiver (Parental) Leave
• Unlimited PTO
• Health and Wellness benefits

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