Senior Manager, Consumer Insights & Marketing Intelligence

Job Summary:
Shiseido Americas is committed to evolving our capabilities in the area of Consumer Insights and Marketing Intelligence. We are on a journey to embed best-in-class Consumer Insights methodologies and consumer analytics practices to drive applied business, marketing, creative and media decisions. The Consumer Insights and Marketing Intelligence team (CIMI) is tasked with enabling change through acting as a strategic partner to the Brands, representing the voice of the consumer and delivering actionable insights to the Brands who have the ultimate accountability of applying these insights to marketing and business strategies.
The Senior Manager, Consumer Insights & Marketing Intelligence will play a critical role in driving the success of Shiseido Americas as a core member of the CIMI team by bringing a richer and deeper understanding of consumer attitudes and needs to reinforce customer-centric marketing strategies. This high visibility role will partner with brands to develop Consumer Insights roadmaps that address key consumer questions and support brand's growth objectives.
Types of research conducted include both qualitative and quantitative methodologies as well as the use of syndicated data sources. This role will report to the Executive Director of Consumer Insights & Marketing Intelligence, working closely with U.S.-based Global Brand Marketing, U.S. Brand Marketing, ADX, Strategy/M&A, and several external vendor partners.
Primary Duties & Responsibilities:

• Serve as a Consumer Insights strategic thought-partner to Global Brand Marketing, U.S. Brand Marketing and SAC teams, understanding their business objectives and challenges.
• Partner with Brand teams to develop quarterly CIMI roadmap and learning agenda to support short-term and long-term growth objectives
• Lead consumer research studies end-to-end. Design surveys/discussion guides, assess audience quotas and targeting, manage fielding and analyze findings. Interpret and visualize data to tell a cohesive, clear story to drive actionable insights and recommendations that deepen the brand's understanding of consumers
• Connect the dots across our customer data sources including custom research, analytics, and syndicated sources to craft a holistic view of the consumer and answer key business questions to drive brand growth
• Identify meaningful pilot programs and drive the adoption of new analytics tools and platforms building the insights muscle in the organization
• Lead and evolve transversal studies to ensure that these reflect the latest consumer trends, needs and priorities
• Develop strong partnerships with stakeholders to proactively identify business challenges and opportunities
• Identify foundational and customer-specific knowledge gaps for SAC and create and lead a transversal research agenda to address those opportunities
• Lead the development of a best-in-class Consumer Insights function that creates deep consumer relationships and global beauty brands

Qualifications & Competencies:

• 7+ years working and leading Consumer Insights, strategy and/or analytics departments.
• Strong proficiency using syndicated data sources, customer data analytics, and quantitative and qualitative research methodologies
• Experience in digital analytics, brand equity, customer segmentation, future of/innovation projects
• Strategic-thinker and problem-solver with strong analytical skills
• Experience leading a team and strong people management skills
• Excellent written and verbal communication skills, experience with communicating, influencing, and gaining alignment with senior-level executives
• Detail oriented and highly organized with strong project management capabilities
• Advanced Excel and PowerPoint skills required
• Highly self-motivated, intellectually curious and thrives in collaborative environments
• Agility to adapt with shifting priorities and comfortable with ambiguity
• Preferred background in a related field of study such as Marketing, Statistics, Business, Psychology; MBA preferred. Experience or interest in Retail, Fashion, Luxury, Beauty

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Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law
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