Community Programs Marketing Intern Summer 2024

Title: Community Programs Marketing Intern

Supervisor: Marketing Coordinator & Community Programs Manager

Timeframe: Summer Intern

About Butterfly Pavilion:

At Butterfly Pavilion, we transform the way people think about invertebrates. These small but mighty animals that surround us are so much more than people think. They are everywhere because everything depends on them. They are the hidden heroes of the animal kingdom. As the leader in invertebrate research, education, and conservation, Butterfly Pavilion works to foster an appreciation of these critical animals by educating the public about the need to protect and care for threatened habitats globally, while conducting research for solutions in invertebrate conservation. Whether it is providing unique, hands-on learning experiences in our exhibits and educational programs, conducting new research that sets the standard for zoos across the country or building innovative solutions for species and habitat conservation in countries around the world, Butterfly Pavilion is leading the way in ensuring invertebrates are protected for the future.   

Looking forward, we are committed to providing the most enriching experience for our audience, being recognized as a scientific authority, and being a leading educational resource on invertebrates. Butterfly Pavilion is currently engaged in a $55 million Capital Campaign to expand Butterfly Pavilion into a new global, state-of-the-art research, education, and conservation hub in 2027.  

A large part of who we are as an organization is how we interact with each other.  Valuing our facility, guests, donors, and our team is a priority, without these puzzle pieces we can't make it all work, these Core Values guide us throughout our day. We Love What We Do at Butterfly Pavilion, we Make Science Cool by Going Above and Beyond for all guests, donors, and team members while also Leading Change in invertebrate conservation.  We Know Our Stuff and work to have a healthy culture by Being Positive and Welcoming to All.  These aren't just words, but words for us to live by here at Butterfly Pavilion.

Commitment: 12-15 hours per week for a minimum of 4 months. The weekly schedule is flexible to accommodate class and work schedules.

Position Summary:

The Community Programs Marketing Intern at Butterfly Pavilion is an opportunity to develop real-world skills in marketing planning and execution, creative and trending content development, and project management at a nonprofit, achieving global impact in invertebrate education, research, and conservation. The intern will be responsible for developing content for social media, emails, webpages and more to engage users and create a relationship between customers and Butterfly Pavilion's Community Programs. They will also be responsible for planning content calendars, drafting compelling captions, and assisting the marketing team with other social campaigns. The Intern will report directly to the organization's Marketing Coordinator & Community Programs Manager and can collaborate with individuals in multiple departments to achieve project goals.

Stipend: Unpaid; school credit can be earned for this internship

Key Skills Learned:

• Experience in developing and implementing creative social media content high-quality plans
• Experience in creating and monitoring email campaigns
• Technical skills in shooting and editing videos for social media and other marketing platforms
• Understanding of content development for various platforms and audiences
• Increased knowledge of marketing applications and technology
• Skills in professional communication, collaboration, and project management

Qualifications & Skills:

• Creative mindset
• Knowledge of social media analytical tools
• Initiative/ Proactivity/Resourceful
• Project/Time Management and Efficiency
• Attention to Detail
• Preference is given if currently pursuing/completed a Bachelor's degree in Marketing, Communications, Journalism or a related subject
• Basic knowledge of video editing using smartphone applications and/or any of these desktop applications (iMovie, Premiere Pro, Final Cut Pro)
• Excellent writing and proofreading skills and familiarity with social media platforms
• Professional, inclusive and open communicator able to work, and solve problems, independently and on a team
• Excellent communication skills
• Proficiency in Adobe Illustrator, InDesign and/or Photoshop a plus, but not required

Key Responsibilities:

• Develop visual and written content to promote Community Programs events, including adult programs and family and children's programs on our main social channels - Facebook, Instagram, Twitter, TikTok, LinkedIn and YouTube
• Work closely with the marketing department, film, edit and implement videos to meet specific project goals.
• Work closely with the Community Programs Team to understand marketing goals for program promotion and education
• Monitor and report on social media performance and make recommendations to expand reach, engagement, and user satisfaction
• Assist in developing content as needed for promotional posters, brochures, blog posts, emails, and advertisements
• Identifying further opportunities to promote Community Programs
• Taking and editing photos of programs for program promotion
• Other duties as assigned

Training: Successfully complete New Volunteer and Intern Orientation and All Team Training.

Minimum Age Requirement: At least 18 years of age.

Physical Demands: Work primarily involves sitting at a desk using computer for extended periods of time. May occasionally be required to walk and lift items less than 25 lbs.

Sustainable Impacts: Your internship will give a lasting impact with yourself as well as Butterfly Pavilion. By implementing new and engagement criteria, you are helping spread and inspire people about our mission; Butterfly Pavilion exists to foster an appreciation of invertebrates by educating the public about the need to protect and care for threatened habitats globally, while conducting research for solutions in invertebrate conservation.

Application Deadline: April 15th

Apply: Fill out the form to the right and click "Apply for this Position" to start the application process. Must submit a cover letter and resume.

Butterfly Pavilion is an Equal Opportunity Employer and encourages people of all backgrounds to apply for open positions and does not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty or veteran status.