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Form of workThis role is with Capital Group. Capital Group uses RippleMatch to find top talent.
"I can succeed as a Digital Business Summer Associate at Capital Group."
As a summer associate, you will support complex digital analytics implementation, prepare reporting, and generate insights while working under the direction of a manager.
As a Digital Business Summer Associate, you will perform one or more of the following tasks:
"I am the person Capital Group is looking for."
"I can succeed as a Digital Business Summer Associate at Capital Group."
As a summer associate, you will support complex digital analytics implementation, prepare reporting, and generate insights while working under the direction of a manager.
As a Digital Business Summer Associate, you will perform one or more of the following tasks:
- You will develop and deliver reports to support the implementation and performance of digital assets.
- Track, measure, and analyze website and application trends.
- Gather, organize, and analyze data to help inform strategy and formulate insights.
- Assist in designing and building reports using tools like Adobe Analytics, Tableau, etc.
- Provide real-time reporting and monitoring of anomalies in web performance.
- Support ad hoc analysis requests
- You will assist in developing requirements for analytics tagging, perform user acceptance testing, and support implementation and execution.
- Support requirement development for measurement framework for new digital assets (landing pages, mobile applications, etc.)
- Identify defects in tagging and implementation.
- Assist in validating all tagging implementations.
- Partner with IT to implement and execute all tagging.
- You will support the optimization of business processes
- Support marketing technology tools
- Collaborate with cross functional teams including IT, Marketing Pods, and Digital Channel Stakeholders to bring enhancement to current processes
- You will perform additional responsibilities as assigned
"I am the person Capital Group is looking for."
- You are a current student pursuing a MBA or master's degree in Data Analytics, Computer Science, Economics, or related fields.
- You have an anticipated Spring 2025 graduation date and a cumulative GPA of 3.0 or above.
- You have excellent problem-solving skills along with the ability to find creative solutions for challenges regarding campaigns and communication of results.
- You have knowledge of SEO and SEM best practices, digital marketing tools (Adobe Analytics, Adobe Audience Manager, etc.), and channels.
- You have advanced ETL and SQL writing skills.
- You have knowledge of at least one statistical analysis tool (R, Python, etc.).
- You have experience in dash boarding tools (e.g. Tableau)
- You have advanced experience in Excel
