Overview:
The Business Development Specialist (BDS) will be a dynamic team member of our our relationship development efforts in all school districts and buildings within a specified geography. Under the direction of the Business Development Manager, the BDS will host/conduct marketing events, seminars, workshops for product offerings and increased brand-awareness. This is a field-facing role, with most of the work being out in the schools and community on a daily basis, fostering and maintaining school relationships, while helping drive Horace Mann's mission of helping our schools and educators.
This position reports to the Business Development Manager.
Job Responsibilities:
- Effectively articulate the Horace Mann partnerships and value proposition-specifically how we can help their school and educators through our various programs, products, and discounts.
- Conduct events and speaking engagements to create a broader awareness of the HM brand and product offerings. Leverage programs like Donor's Choose, Student Loan Solutions, Retirement Advantage, and your specific state teacher retirement system.
- Electronic lead generation because of BD team's marketing events, with quantity and quality as a priority, for the HM internal sales team and/or Regional Financial Representative to complete the sale (tieback to overall success).
- Occasional need to quote/bind insurance policies at the local level along with discussing P&C and Life products during/after the events in either a group or 1:1 setting.
- Maximize state/local education association relationships, attend conferences as needed to increase brand awareness and build/maintain relationships while influencing key people.
- Team approach and alignment with HM internal sales team and Regional Financial Representative.
- Achieve pre-determined annual targets for Business Development activities and measures of success.
- Local travel within the territory
Requirements:
- Communication skills, public speaking, and ability to develop effective internal relationships across business functions required.
- Professional appearance/business attire always required when representing Horace Mann.
- Must possess strong organizational and planning/tracking skills.
- Minimum 2 years Business Development and/or insurance experience required.
- Bachelor's degree preferred.
- P/C & L/H insurance licenses preferred.