Brand Marketing Manager

This role is responsible for the creation and implementation of marketing and communication activities for Clarks Essentials. The Brand Marketing Manager of Clarks Essentials will develop and execute the global seasonal stories for Clarks Cloudsteppers, Clarks Collection and Clarks Premium products. They will lead the global marketing planning process including identifying key marketing styles, creative content development, social initiatives, and the seasonal go to market asset suite.
What You’ll Be Doing:
Develop and deliver strategic marketing strategies to achieve established brand and new brand and revenue objectives
Partner with the Clarks Cloudsteppers and Clarks Collection product teams to develop the season storytelling roadmap
Develop and execute the seasonal marketing plans (channel, creative, product, etc.)
Partner with creative lead to develop creative campaigns and content programs to support the business and resonate with the consumer
Review and provide analysis of campaign and marketing plan results
Lead external agency relationships as needed
Develop and execute collaborations for the Cloudsteppers and Collection brands
Partner with consumer communications on social, influencer, media strategies
Aid in the selling season on key account meetings
Seamless execution of seasonal marketing plans and go to market asset suites
Successful sell-in process with major key accounts (Americas and globally)
Partnership cross functionally within global marketing as well as within the product team
What You’ll Bring with You:
This role is responsible for the creation and implementation of marketing and communication activities for Clarks Essentials:
Bachelor’s degree in marketing or related field
5+ years in Brand Marketing, consumer marketing or retail marketing experience
Ability to work collaboratively with internal business leaders and cross functional groups, makes decisions, maintains confidentiality, multitask, and prioritizes in a high-volume and fast paced environment.
Extensive knowledge of US market (UK, EMEA, APAC, LATAM experience is a plus)
Knowledge of branding principles and communicating from brand archetypes
Strong presentation skills and experience in typical MS Office or Apple based computer programs.
Self-starter, can work independently and part of a cross functional team easily.
Passion for footwear is a must!
About Clarks
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.
This season, we’re proud to introduce the Clarks Collective: five incredible activists championing authentic social change. From mental health awareness and LGBTQ+ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all – bringing to life Clarks’ new global campaign, For the World Ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we’re ready to lead the way. After all, we’re originators, not imitators. It’s who we are, who we’ve always been. And to change the world of tomorrow, we’re doing things differently today.
As a global employer, Clarks is committed to embracing diversity throughout our workforce by creating an inclusive environment that reflects the many cultures and locations where we work. We strive to create a productive environment which everyone has an equal chance to succeed at all levels through the organization. We will not discriminate on the basis of sex, age ,disability, marital status, color, race, religion, ethnic origin, sexual orientation or gender re-assignment’, complying with local legislative requirements.