Global Crc Brand Manager

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About the role:

As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you'll build a career grounded in purpose and be empowered to deliver your best. As part of the Global Oncology Products & Pipeline Strategy team, you will report to the Executive Director, Head Global CRC Disease Lead and work with a cross-functional and cross-country team to drive a potential asset in our CRC Cancer portfolio.

How you will contribute:

• Support development of annual strategic brand plan and tactical plan; collaborate with Countries / Local Operating Companies (LOCs) to gain input and alignment on key brand strategies, tactics and performance

• Monitor, manage and execute CRC brand strategy, including positioning and messaging

• Lead conception and development of key promotional tactics and materials in partnership with the agency of record and key cross-functional partners

• Develop and execute above-market digital tactics

• Organize and execute brand meetings with LOCs

• Provide materials and support for launches in new markets and execution of LCM strategy

• Drive the application of key insights to validate business opportunities and inform specific brand strategies and tactics to validate business opportunities, and inform brand strategies and tactics in collaboration with competitive intelligence and insights and analytics

• Translate data and insights into brand messaging and storytelling

• Drive the application of forecast assumptions and business case to ensure business plans are on track

• Oversee strategies and tactics surrounding ad boards and KOL relationships

• Develop plan for brand presence at key congresses, including promotional content and engagement plans

• Manage global brand budget

Minimum Requirements/Qualifications:

• Bachelor's Degree

• At least 7 years of work experience with 3+ years of pharmaceutical marketing experience required

• Understanding of the pharmaceutical industry, with experience in either Oncology or Rare Diseases and especially omnichannel marketing

• Brand launch experience, including one in-country market

• The ability to drive alignment across functions and regions/countries, and lead matrix teams

• Experience in marketing strategy and tactic design with experience communicating ideas to internal partners, external agencies and the executive level

• Established leadership traits with an ability to collaborate positively impact decisions

What Takeda can offer you:

• Comprehensive Healthcare: Medical, Dental, and Vision

• Financial Planning & Stability: 401(k) with company match and Annual Retirement Contribution Plan

• Health & Wellness programs including onsite flu shots and health screenings

• Generous time off for vacation and the option to purchase additional vacation days

• Community Outreach Programs and company match of charitable contributions

• Family Planning Support

• Flexible Ways of Working

• Tuition reimbursement

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work. Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

In accordance with the CO Equal Pay Act, Colorado Applicants Are Not Permitted to Apply.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.