Brand Manager

The Brand Manager is a key member of the Robert Half Brand team. Our goal as a team is to protect and help grow Robert Half and build brand equity, preference, and loyalty. Leading with strategic thinking, insights, and data, the Brand Team will deliver a cohesive brand experience globally with an ear to our audiences’ needs and wants and an eye to positioning ourselves uniquely and boldly across all communication touchpoints and experiences.

A Brand Manager’s work will range from amorphous strategic projects to writing a company-wide guideline. This person needs to have experience in brand strategy, brand marketing, and cross-functional marketing. Bring your expertise and experience from other categories as we welcome different schools of thought and ways to help amplify the Robert Half brand.

Those who will be successful in this role exhibit the following qualities: self-starter; inquisitive; comfortable with ambiguity; ambitious; enthusiastic; strong attention to detail. On a regular basis, you will need to think strategically, provide recommendations, and justify branding efforts with data and audience insights. We are looking for a strategic thinker, not just a person who can execute. Success doesn’t solely entail solving present challenges – it involved anticipating future ones. At Robert Half, your success will also heavily rely on your ability to collaborate well with others and has a strong emotional quotient. This role will include opportunities to present to senior leadership, so strong presentation skills and effective PowerPoint presentations are a must.

Scope of work and responsibilities may include:

• Managing a variety of audience-facing brand marketing projects: Creating brand guidelines ( from naming to brand merchandise), positioning and messaging frameworks for out business lines, , and strategy documents such as brand architecture and messaging frameworks for key practices; Assisting in our brand advertising campaign – briefing and feedback on the creation of assets such as audio/video/display and being able to collaborate with the media team and its channel recommendations.
• A champion for our brand purpose and promise, as well as the customer experience. This includes leading discussions with Sr. leadership and cross-functional teams across the organization [internal corporate and field stakeholders] to ensure we are leveraging our brand platform/strategy appropriately and consistently to meet business objectives.
• Identifying new ways of amplifying our brand and troubleshooting gaps that currently exist with how our brand is represented across all touchpoints.
• Defining and creating brand processes to be leveraged with crossfunctional teams.
• Developing and enhancing a “brand education” program on the company Intranet which ensures that all employees understand the brand guidelines and standards, and that they have access to the appropriate logos and branded tools.
• Strong understanding of the customer and our various audiences and segments.
• Optimizing how we track the health of our brand.
• Partnering/communicating and collaborating effectively with graphic/web designers, art directors, sales enablement, events/alliances, and social media managers, to ensure the brand message is communicated effectively and creatively.
• Managing an agency/vendor whether it be a strategy agency, creative agency or research agency.
• Educating outside vendors on the brand and our business, as needed, to ensure that all agencies we work with produce work that is on brand and aligned to our business goals. In addition, is responsible for demanding creative (visual or messaging) excellence from our agencies and assisting in drafting agency briefs, as necessary.

Additional Requirements:

• Bachelor’s degree in marketing, business, communications or a related field ideally within a Fortune 500 or ecommerce firm; full-time MBA graduate preferred.
• 7+ years of brand and marketing experience; media advertising and insights background a plus.
• Insights-driven and data-minded with a strong understanding of brand, consumer, and product marketing.
• Excellent PowerPoint skills – clear and concise decks are a must as well as being able to create visually effective decks is a must. Fluency in Excel is preferred.
• Experienced in B2B marketing and/or professional services is a plus
• Familiarity with Google Analytics, SharePoint, Domo, and Salesforce, a plus.
• Excellent communication skills (verbal and written) to communicate to senior leadership.

The typical annual salary range for this position is shown below and is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.

We offer exceptional earning potential and a competitive benefits package, including group health insurance benefits (medical, vision, dental), FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave of up to 6 weeks, and short/long term disability. Robert Half provides paid time off for vacation, personal needs, and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees. Learn more at roberthalfbenefits.com/Resources.

Robert Half Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran

As part of Robert Half’s Corporate Services facility employment process, any offer of employment is contingent upon successful completion of a background check.

Robert Half is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to HRSolutions@roberthalf.com or call 1.855.744.6947 for assistance.

In your email please include the following:

• The specific accommodation requested to complete the employment application.

• The location(s) (city, state) to which you would like to apply.