Brand Ambassador

• Become familiar with and able to speak about the company’s brand and image
• Know the Hotel Tango lineup of current and new spirits intimately
• Engage and educate consumers and retail staff on Hotel Tango’s spirits to increase sales at promotional events
• Generate brand awareness and positive product impressions to increase sales
• Assess customers' needs and interests to recommend products best
• Responsibly sample Hotel Tango spirits to interested customers
• Answer all questions pertaining to the brand and product line
• Make cocktail recommendations for spirits for on-premise accounts
• Assist with placement of all Hotel Tango products at account, including replenishment of inventory levels by filling and maintaining shelves and displays
• Manage in setting up and breaking down of all samplings, special events, and festivals
• Interact in a friendly, enthusiastic, energetic, and outgoing manner with management, clients, and consumers
• Maintain adherence to all company policies and procedures
• Timely completion of post-evaluation form
• Record concerns and feedback from customers and retail staff
• Work with key account list to increase the rate of sale in accounts through account management and consumer interactions
• Recommend relevant events, festivals, or programs that can be activated in key accounts to increase rate of sale
• Additional duties as assigned

• QUALIFICATIONS:
  • Because of the nature of this position, all candidates must be at least 21 years of age
  • 2 years of experience in a similar role in the adult beverage industry
  • Must be willing to conduct Adult Beverage (alcohol) demonstrations; Company will provide paid training
  • Availability to work varied hours/days as business dictates, including evenings and/or weekends for special events. Shifts can range from 3-6 hours, taking place mostly Thursday – Sunday
  • The ability to speak and write the English language, at least at the high school level, is required
  • Must have or be willing to obtain a state-serving license and salesman permit
  • A high school diploma or equivalent is preferred
  • Daily Internet/email access and/or smartphone required
  • Local travel required up to 25 miles
• SKILLS:
  • Ability to communicate effectively
  • Demonstrate and exhibit high levels of professionalism
  • Disciplined and able to work independently
• EXPERIENCE:
  • Previous experience as a server, bartender, or worked with alcohol is preferred
  • Experience in event marketing, demonstrations, sales, brand promotion, or retail/grocery preferred
• ABILITIES:
  • While performing the duties of this job, the Brand Ambassador is required to stand; walk; use hands to handle products weighing up to 50 pounds or feel objects, tools, or controls; reach with hands and arms; climb, balance, or squat; and talk or hear.

PERFORMANCE GOALS:

The level of performance we expect from a Brand Ambassador must be a results-oriented professional with excellent communication skills; who uses diplomacy and discretion. Strong customer service orientation, ability to multitask, work independently and/or within a team, pay attention to detail and meet deadlines.

KEY PERFORMANCE INDICATORS:

• Rate of Sale in Key Accounts
• Sales ConversionsAccount Visits
• Menu Placements
• Events/Promos