Social Media Manager - Advertising Agency

Pathfinders, a full-service integrated marketing agency, is seeking a principled, committed, and hardworking Social Media Manager to join our team. This is a full-time, permanent position and is 100% remote eligible with occasional travel requirements. A Social Media Manager at Pathfinders sets the foundation for any Social Media related engagements and manages the team tasked with developing and executing those engagements.

You are resilient, accountable, and disciplined enough to tackle the many challenges modern professionals face in marketing & advertising. You exude optimism, motivation, and the willingness to help. You will work on a variety of clients and platforms and collaborate in an environment where you can bring your integrity and independence to the table daily for the mutual benefit of our clients and Pathfinders.

At Pathfinders, we help you develop your skills and your goals for future success. If you value variety in your workload, thrive on finding creative solutions for all types of clients, and are just as adept at collaborating with teammates as you are at working independently, Pathfinders could be a great fit for you. We’re committed to providing one of the best cultures in the industry; a supportive place where you can reach your potential no matter where you are on your journey.

And because we believe in “working hard and resting hard,” we keep your work-life balance a priority. What we ask in return is that you’re principled, hardworking, and willing to rise to every occasion when clients and colleagues need you.

Get to know us at pathfind.com

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What you will do, in greater detail:

• Work with the Associate Director of Social Media to define key strategic opportunities and their potential impact on the client/agency relationship and goals. Overnight/weekend travel is required for client immersion sessions, discoveries, new client on-boarding activities, and other client engagements.
• Lead project management and overall implementation of Social Media strategies, in collaboration with cross-functional teams either remotely, or, when required, on-site at the PF Headquarters and/or client offices and other sites.
• Work with channel marketing and creative department to develop thoughtful, organized, and insightful points of view supported by research and data, ultimately leading to business solutions.
• Provide constructive feedback and be an active participant in the creative process.
• Reviews studio performance/efficiency/effectiveness and provides insights and guidance for continual improvement.
• Be the day-to-day client contact and key stakeholder for assigned brands.
• Collaborate with Creative Directors to present recommendations, strategies, and programs to the client.
• Develop and execute social strategy
• Serve as a brand subject matter expert as it relates to Social Media executions.
• Review performance data of executions, educate internal teams on results, and lead efforts to address issues, adjust performance, and meet KPIs.
• Lead efforts, in collaboration with creative teams, to establish foundational elements for a client’s social efforts (content mix, personas, voice, etc.)
• Resolve enterprise client requests/challenges, consulting agency leadership when necessary.
• Conduct PMRs for all direct reports and lead their development through mentorship, coaching, and ongoing performance feedback.
• Establish new, and solidify current, vendor/freelance relationships to ensure studio has the right partnerships.
• Present work internally and externally. Overnight/weekend travel will be required for certain events.

What we’d like to see in a strong candidate:

• Sc./B.A. required preferably in marketing, advertising, communications
• 5+ years of agency experience
• Experience in delivering/managing multi-faceted Social Media engagements
• Success in presenting strategic solutions and POVs that engage consumers and build brands
• Understanding of the advertising industry and how social executions fit into the content mix
• Understanding of the advertising industry as it relates to Social Media executions, including but not limited to Instagram stories, Snapchat filters, hashtags, etc.
• Understanding of photography and video techniques as related to Social Media execution (flat lay, tutorials, etc.)
• Understanding of the Social Media creative process / associated deliverables and be able to effectively communicate to internal stakeholders and clients including, but not limited to, content calendars, asset production, etc.
• Knowledge of Social Media related technologies and trends
• Ability to clearly understand and articulate directives from strategic concepts, drive initiatives and the Agency’s values
• Flawless written and oral communication skills
• Applied experience with Social Media channels and tools
• Demonstrated results being a catalyst for change and innovation
• Ability to take a consultative approach with clients
  
• Ability to manage time and project priorities
• Proven team leadership and management experience, with the ability to inspire teams
• Ability to independently lead and make decisions that balance the needs of the client with internal goals and teams
• Ability to navigate an extremely fast-paced and shifting environment to define (and refine) the overall approach for the client’s business

What's in it for you? First and foremost, we pledge a deep commitment to flexibility and work-life balance. Our employees average over 6 weeks of PTO a year, while also having a choice to work from home as much as they prefer. But you won’t feel isolated, as you will be able to interact face-to-face with your colleagues during our semi-annual Pathfinders Summits. In addition, our benefits include, health, vision, dental, life and short-term disability insurance, 401(k) with a 3% "safe harbor" employer contribution (no employee contribution required), HSA annual company contribution, and profit-sharing programs, which help ensure your health and financial well-being. We will also reward your performance through our quarterly bonus program (must meet eligibility requirements), which adds additional cash value to your already competitive compensation.

We embrace diversity as an advantage and believe firmly in the power of inclusivity. We provide all qualified applicants with equal employment consideration without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran, or any other protected status.