Address
Form of workJob Description
We are a multispecialty healthcare organization with over a dozen locations in Metro Detroit. Our organization is looking for a B2C Marketing Manager to oversee the direct-to-consumer marketing, advertising, and brand growth in the market.
Responsibilities:
- Develop and implement marketing strategies to promote our products and services
- Conduct market research to identify trends and opportunities
- Manage digital marketing campaigns, including performance marketing, SEO, and advertising
- Analyze data and metrics to track campaign performance and optimize marketing efforts
- Collaborate with cross-functional teams, such as product management and sales, to ensure alignment and maximize results
- Create engaging content for various marketing channels, including website, social media, and email campaigns
- Monitor industry trends and competitor activities to stay ahead of the market
- Utilize analytics tools, such as Google Analytics, to measure and report on marketing KPIs
Skills:
- Strong knowledge of digital marketing strategies and tactics
- Proficiency in SEO techniques to improve organic search rankings
- Experience with performance marketing campaigns, including PPC advertising
- Ability to analyze data and metrics to make data-driven decisions
- Familiarity with market research methodologies to gather insights about target audience and competitors
- Knowledge of product management principles to effectively promote products and services
As a Marketing Manager, you will play a crucial role in driving our marketing efforts. You will be responsible for developing and implementing effective strategies to promote our products and services. By utilizing your skills in performance marketing, SEO, analytics, market research, product management, WordPress, Google tools, digital marketing, advertising, and paid-search experience, you will help us reach our target audience and achieve our business goals. If you are a creative thinker with a passion for marketing and a strong analytical mindset, we would love to have you on our team.
Synergy Health Partners is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
