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This role is categorized as hybrid . This means the successful candidate is expected to report to Warren - Cadillac Tower three times per week, at minimum.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
Cadillac is fast approaching a product renaissance across its global markets. Cadillac’s upcoming CELESTIQ is set to wow the world, showcase the brand Cadillac is fast approaching a product renaissance across its global markets. Cadillac’s upcoming CELESTIQ is set to wow the world, showcase the brand and its capabilities, and offer a highly exclusive experience for the global ultra-lux market. In addition to defining the go to market strategy for CELESTIQ, this role is the central point to identify and bring together all the processes, materials and resources necessary to launch and support the CELESTIQ in global markets. You will function as an integral leader on the global Cadillac team to drive integration across all sales, marketing and aftersales initiatives. You will collaborate closely with the Cadillac House, Design, Engineering and Program Management team to bring each unique vehicle to realization. You will have oversight of all aspects of the CELESTIQ client journey and must ensure that journey lives up to the CELESTIQ standard.
In readiness, the Cadillac CELESTIQ Product Marketing Manager will focus on strategies and initiatives aimed at ensuring customer experiences live up to the Cadillac brand promise and the exceptional attributes of the vehicles themselves. This position will heavily rely on a deep passion for the customer journey, a consumer-first mindset and a comprehensive understanding of marketing channels to support the implementation of strategies and executions that effectively reach across many different mediums.
Key Responsibilities:
- Develop and lead the annual marketing plan and manage budget.
- Lead programs to elevate the Cadillac brand presence among Ultra Lux Customers
- Lead and enable all the workstreams necessary as part of the solution-set to sell, distribute and support CELESTIQ vehicles from the US
- Lead the mapping of key internal processes that best leverage US-based infrastructure and resources, identifying any gaps that need to be solved to successfully serve international markets
- Identify and lead innovative strategies to elevate the Cadillac customer experience, to achieve brand goals
- Define and establish CELESTIQ International GTM taskforce, coordinate resources, provide project briefs and establish timelines
- Develop a detailed GTM project plan to monitor and track progress
- Provide direction on creative content including key messages and target customer within CELESTIQ vehicle positioning
- Lay out existing CELESTIQ customer journey map for markets and identify and fill missing gaps
- Lead teams in development of launch initiatives and resolve unique issues for each market
- Manage cross functional teams to established timelines ensure on-time delivery of projects
- Work with US team, Corporate CX and GMIT to develop internal partnership opportunities for CELESTIQ tools for markets (vehicle app, Visualizer, Care Center etc.)
- Develop customer ordering and delivery process, including unique process for customized orders, working cross functionally with Engineering, Design, Logistics and Finance etc.
- Develop communication strategy for CELESTIQ customers while they wait for their vehicle to be scheduled and built. Including developing any surprise and delight opportunities
- Foster strong agency relations and hold weekly status meeting with key agency partners and internal stakeholders
Additional Description
REQUIREMENTS
- Bachelors Degree Required
- MBA preferred
- 7+ years of marketing, brand or media experience
- Experience managing cross functional teams
- Ability to define new processes and innovative ways to deliver an unmatched customer experience
- Proven working experience in project management
- High level of organizational skills with ability keep multiple priorities moving and to react effectively to change
- Ability to communicate strategy and plans effectively
- Ability to write a compelling communications brief, drive clear direction and provide strategic & creative feedback to agency partners
- Work cross functionally and across countries and time zones to stay in regular contact with multiple groups
- Ability to lead program implementation by collaborating with stakeholders, making the right compromises and addressing obstacles
- Must collaborate well across a variety of groups and cultures
- Ability to work independently
- Excellent communicator and ability to present to senior leadership
- An ability to deal with ambiguity and bring structure to a problem solving
- Regular travel, including some weekends. Ability to occasionally work irregular hours
Preferred qualifications/requirements
• Master’s degree in Business Administration preferred
• Marketing launch experience preferred
• Dealer contact experience preferred
• Strong understanding of the GM organization and its key functions is a plus
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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