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Form of workJob Description
JOB SUMMARY
PODS Moving and Storage is seeking a motivated, self-starting, problem-solver to fill the role of Sr CRM Analyst, primarily working on B2C consumer facing digital applications to drive conversion. The Sr CRM Analyst will be responsible for the day-to-day execution of B2C marketing campaigns, as well as landing pages and other digital communications initiatives using Salesforce Marketing Cloud.
This position requires Salesforce Marketing Cloud experience primarily focused on communication and conversion of our B2C prospect base. This role requires a strong understanding of digital marketing best practices and HTML and the ability to effectively contribute to digital communication strategies to drive conversion through innovative creative design, setup and delivery, targeting, segmentation and personalization, end-to-end testing, analysis and optimization.
This role is required ONSITE at PODS corporate center in Clearwater, FL (Monday – Thursday, Friday Remote.) In-office presence is important for cultivating a collaborative and innovative work environment. When people are together in the same space, they are more likely to build relationships, share ideas, and solve problems together.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Expertise in Salesforce Marketing Cloud to support B2C business
- Design, build and refine workflows using Salesforce Marketing Cloud platform inclusive of Email Studio, Journey Studio, Advertising Studio that support internal and external digital campaigns and ongoing requests from the business
- Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives
- Collaborate with cross-functional teams to coordinate featured assets and content
- Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)
- Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects
- Support digital acquisition and data capture strategies, as well as audience list and database management and integrations
- Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing
- Utilize HTML, CSS, SQL and/or AMPscript to develop customized email templates and landing pages that maintain PODS brand and style guidelines
- Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement
- Perform QA testing to ensure links, images, segmentation lists and dynamic content function properly and email renders accurately across various email clients
- Measure and improve performance characteristics such as open rate, click-through rates and content engagement using A/B testing and various other methods
- Monitor and respond to email deliverability issues and ensure adherence to email compliance and spam regulations (CAN-SPAM)
- Analyze email campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations
- Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform
Unsolicited Resumes from Third-Party Recruiters
Please note that as per PODS policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening and in alignment with our Inclusive Diversity values. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that PODS will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person, or entity.
