Manager, Social Media & Influencer Marketing

At Apple Leisure Group we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.
Grow your career as Manager, Social Media & Influencer Marketing within ALG Vacations, one of our 14 industry-leading brands. In this role you will manage and execute the strategies for CheapCaribbean, BeachBound Vacations, Apple Vacations, and Funjet Vacations by creating weekly Social Media calendars, sourcing imagery, creating TikTok videos, working cross functionally to gather copy, and scheduling posting. You will be responsible for all community management across the social platforms. You will work closely with the brand marketing team to execute promotional creative and giveaway creative. You will be responsible for managing budget to boost posts and set up boosted campaigns on a monthly basis. You will own the process to identify and recruit influncers and coordinate their travel and activities internally with our co-op team and externally with resort partners. Additionally, you will analyze performance and provide recaps for all influencer campaigns, co-op and social campaigns including performance across the consumer brands.
A successful Manager, Social Media & Influencer Marketing will:

• Own and drive social strategy and creation of social calendars for all brands across TikTok, Instagram, Facebook, Threads, and Pinterest and execute all scheduling and posting across all consumer brands.
• Own and drive management of influencer campaigns including researching influencer backgrounds and recommending influencers for specific campaigns. Manage all communication with influencers including contracts, travel arrangements and marketing deliverables (the content they must provide). Create pitch decks and coordinate with SSI and resort partner for influencer property stay. Create recap decks, analyze performance and provide insights on how to improve future campaigns.
• Identify new influencer strategies including sourcing and working with influencers who are posting without traveling. Guide the direction for talking points and monitor and report on performance.
• Ideate and create all necessary assets for TikTok to drive engagement.
• Manage paid organic campaigns in Meta, Pinterest and Tiktok. Work with brand team on budgets and manage monthly spend and targeting.
• Manage brand standards across all social channels.
• Conduct community management for social customer service and engagement on Instagram, Facebook, TikTok, YouTube, Threads and Pinterest accounts. Throughout the day on a daily basis to reply to DM's, comments, and posts on our social channels. Direct all messages to our customer service team to handle. Engage with followers, rep-pin/repost, comment, like, and post daily across all consumer brands to encourage engagement; conduct swag giveaways or other tactics to promote engagement and increase followings.
• Work with agency and in-house creative teams to request and create ongoing social campaigns. Work with agency to receive final social creative and schedule posting.
• Independently analyze Social Media performance and provide monthly recaps for all brands across all platforms; work with merchandising team to provide POE for all co-op placements. Make recommendations on strategy improvements, types of posts that are successful, posting cadence, etc.
• Grow social channel followings through giveaways, influencers, partnerships, etc.; own and manage the ideation of ways to grow platforms and keep track of platform growth in monthly reporting.
• Additional duties as needed to support new social, influencer and marketing activities.

A successful Manager, Social Media & Influencer Marketing will have:

• Minimum 3-5 years of Social Media marketing/communications experience.
• Bachelor's Degree in Business, Communications, Marketing or related field.
• Familiarity with business management tools such as Sprout Social, Tagger, Teams, Trello, Google Analytics, Microsoft Suite.
• Ability to travel 10-15% of time.
• Creative, self-motivated and ready to take initiative.
• Strong writing, spelling, grammar and attention to detail is vital.
• Strong time management and follow up skills.
• Strong written and oral communication skills.
• Strong organizational, clerical and project management skills.
• Ability to communicate effectively and present ideas to business leaders.
• Attention to detail and commitment to accuracy.
• Ability to comply with strict deadlines and handle multiple tasks at once.
• Flexibility and willingness to conform to changing job responsibilities.
• Ability to work collaboratively with colleagues and staff to create a results-driven, team-orientated environment.
• Competency in leveraging customer insight to creatively introduce forward thinking and dynamic approaches to merchandising.
• Ability to work effectively with multiple leaders across various vacation brands.

As North America's only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:

• Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
• Resort Brand Management: Management of 5-star and 4-star luxury resorts through Hyatt Inclusive Collection® award-winning brand portfolio
• Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar®
• Loyalty Program: Exclusive loyalty program Unlimited Vacation Club®
• Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.

To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.
Our Values
At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:
Empathy • Integrity • Respect • Inclusion • Experimentation • Well Being
ALG's Commitment to Diversity & Inclusion
Living our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization. With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments.
Benefits at a Glance
We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:

• Medical, Dental and Vision Insurance
• Basic Life Insurance
• Short & Long Term Disability
• Paid Parental Leave
• Corporate Wellness Program
• Travel Discounts & Deals
• Paid Time Off & Holidays
• 401(k) Plan with Company Match

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.