Web Strategist

Position Summary

Using user research methods, data, and best practices, an Web Strategist creates the structure and long-term vision for a website project. The Web Strategist works with the content and design teams to align the Web design with business objectives, user needs, and technical requirements. A Web strategist is also involved in performing keyword research, building site architecture, developing user personas, and constructing customer journey maps. The Web Strategist, plays a pivotal role in shaping the overall user experience of our digital products and websites. You will collaborate with cross-functional teams, including writers, designers, developers, project managers, and clients to define and implement user-centric strategies that align with each business’s goals.

Key Responsibilities

• Conduct research on client’s market, audience, SEO, and past performance.
• Create customer journey map and site architecture.
• Create strategic content plan that encapsulates project scope, client goals, SEO insights, and user experience.
• Conduct user research to understand user behaviors, personas, needs, and pain points.
• Analyze user data and feedback to identify opportunities for improvement in the user experience.

Essential Job Functions

• Understand and make recommendations on website’s information architecture, site navigation, and basic user flow.
• Collaborating with internal and external copywriters to ensure client’s goals are met and a meaningful story is told
• Create site map and page architecture.
• Implement client brand guidelines regarding voice and tone.
• Lead Q&A meetings with clients for content collection purposes.
• Participate in internal meetings, including operational overviews, project status check-ins, brainstorming sessions, and other trainings as needed.

UX Strategy Development:

-Develop and articulate a comprehensive UX strategy that aligns with business objectives.
-Collaborate with cross-functional teams to integrate UX strategy into the product development process.


Information Architecture:

-Define and optimize information architecture for digital products to enhance usability and accessibility.
-Work closely with designers to ensure a seamless and intuitive user flow.


Usability Testing:
-Plan and execute usability testing to gather valuable insights and validate design decisions.
-Iterate on designs based on user feedback and testing results.


Collaboration and Communication
-Work closely with project managers, designers, writers, and developers to ensure a cohesive and user-centered product experience.
-Clearly communicate UX strategies and design rationale to both technical and non-technical stakeholders.


Essential Job Functions

• Understand and make recommendations on website’s information architecture, site navigation, and basic user flow.
• Collaborating with internal and external copywriters to ensure client’s goals are met and a meaningful story is told
• Create site map and page architecture.
• Implement client brand guidelines regarding voice and tone.
• Lead Q&A meetings with clients for content collection purposes.
• Participate in internal meetings, including operational overviews, project status check-ins, brainstorming sessions, and other trainings as needed.

Web Strategy Development:
-Develop and articulate a comprehensive Web strategy that aligns with business objectives.
-Collaborate with cross-functional teams to integrate Web strategy into the product development process.


Information Architecture:
-Define and optimize information architecture for digital products to enhance usability and accessibility.
-Work closely with designers to ensure a seamless and intuitive user flow.


Usability Testing:
-Plan and execute usability testing to gather valuable insights and validate design decisions.
-Iterate on designs based on user feedback and testing results.


Collaboration and Communication
-Work closely with project managers, designers, writers, and developers to ensure a cohesive and user-centered product experience.
-Clearly communicate Web strategies and design rationale to both technical and non-technical stakeholders.


Essential Job Functions

• Understand and make recommendations on website’s information architecture, site navigation, and basic user flow.
• Collaborating with internal and external copywriters to ensure client’s goals are met and a meaningful story is told
• Create site map and page architecture.
• Implement client brand guidelines regarding voice and tone.
• Lead Q&A meetings with clients for content collection purposes.
• Participate in internal meetings, including operational overviews, project status check-ins, brainstorming sessions, and other trainings as needed.

Position Requirements

• Excellent critical thinking skills and desire to ask the right questions.
• Knowledge of writing mechanics, including grammar, syntax, voice, and tone in both writing and editing applications.
• Comprehension of principles of storytelling.
• Knowledge of word processing programs, including Microsoft and Google Drive products.
• Either:
• Proven self-taught writing abilities (assessment required);
• Degree in English, Creative Writing, Communication, or other related field (Human-Computer Interaction, Design, Psychology); or
• 3 or more years of professional writing, design, or marketing experience.
• Ability to learn, process, and implement new information quickly and effectively.
• Willingness to collaborate with content and other departments and receive constructive criticism.
• Excellent verbal and written communication skills.
• Familiarity with industry tools such as Google Suite, Adobe, Figma, etc.
• Knowledge of SEO, Web principles, Google Analytics, and/or marketing a plus.
• Strong portfolio showcasing successful Web strategy and design projects.
• Proficiency in user research methods, information architecture, and usability testing.

Please note- Lifted Logic operates on a hybrid work scheduled and all employees are required to be in office 3 days a week (Tuesday, Wednesday, & Thursday)

For quicker consideration - apply through our website:
https://liftedlogic.com/career/web-strategist-job-in-kansas-city/

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Hybrid remote in Overland Park, KS 66204