Web Content Strategist

Job Title:Web Content Strategist
Location: Americus, Georgia
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 271420
Job Summary

This position is responsible for developing and managing the overall Web Content strategy for the university website in support of university operations. The Web Content Strategist will write content and be responsible for planning, developing, measuring, and improving the effectiveness of the university website with the overall goal of driving and increasing traffic.

Responsibilities

• Maintains and updates the university website. (65%)
  • Develop and oversee the overall content strategy.
  • Assess and improve current Web Content, including search engine optimization.
  • Monitor and update Web Content on a regular basis with fresh text, imagery, and video.
  • Generate new and interactive content for programs, departments, and divisions.
  • Develop new styles and modules for accessibility.
  • Problem solve web-related issues.

• Build and manage web forms for departments across campus. (25%)

• Performs a variety of related duties. (10%)
  • Completes special projects as assigned.
  • Serve on website-related committees.
  • Train student web developer intern (when applicable).

Required Qualifications

• Baccalaureate degree in a course of study related to the field required (Communications, public relations, marketing, journalism, digital media, English, etc.).
• More than three years of related experience required in Web Content strategy or creating/writing content for digital media.
• Experience with content management systems, search engine optimization best practices, and analytics.

Proposed Salary

Salary will be commensurate upon experience.

Knowledge, Skills, & Abilities

KNOWLEDGE
Knowledge of web management principles and practices.

Knowledge of content strategy methods and analytics.

Knowledge of writing engaging content for the web.

Knowledge of university and departmental policies and procedures.

SKILLS
Skill in oral and written communication.

Skill in grammar, editing, and proofreading with meticulous attention to detail.

Skill in interpersonal relations and ability to work effectively with diverse population.

Skill in prioritizing, organizing work, and following through.

Skill in multitasking, time management, and working at a face pace.

Skill in the management of files and records.

Skill in working independently and collaboratively.

Contact Information

For more information or questions about a job posting, please contact the Department of Human Resources by phone at 229-931-2000 or by email at hr@gsw.edu.

For technical support, please call the Shared Services Center at (877) 251-2644 or oneusgsupport@usg.edu.

Equal Employment Opportunity

Georgia Southwestern State University is an equal opportunity employer. As such, the University takes affirmative action to preclude discrimination in recruiting, transferring, training and terminating of employees because of race, color, creed, age, sex, national origin, veterans status, disability or any other reason in accordance with applicable state and federal statutes, executive orders and other regulations which prohibit discriminatory employment practices.

Other Information

Complexity/Scope of Work

• The work consists of varied web management and graphic design duties. Unique user requests and needs contribute to the complexity of the position.
• The purpose of this position is to manage the university website. Successful performance results in the efficient delivery of information to users.
• Tight deadlines contribute to the complexity of position.
• Evening and weekend work is sometimes required to address urgent needs related to web communications.

Guidelines

• Guidelines include the university design standards and other university policies and procedures. These guidelines require judgment, selection, and interpretation in application.

Supervisory and Management Responsibility

• None