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At Crowe, you have the opportunity to deliver innovative solutions to today's complex business issues. Crowe's accounting, consulting, and technology personnel are widely recognized for their in-depth expertise and understanding of sophisticated process frameworks and enabling technologies, along with their commitment to delivering measurable results that help clients build business value. Our focus on emerging technology solutions along with our commitment to internal career growth and exceptional client value has resulted in a firm that is routinely recognized as a "Best Place to Work." We are 75 years strong and still growing. Come grow with us!
Job Description:
The Web Content Strategist is responsible for developing and implementing strategies to enhance the user experience on the website, ensuring content aligns with user needs and business goals. This role involves close collaboration with UX teams, managing the Web Content lifecycle, and integrating efforts with SEO and social media strategies. The strategist will analyze user behavior and feedback to inform content decisions, maintain editorial calendars, and oversee content audits for continuous improvement.
Key success measures include improved user engagement, alignment of Web Content with strategic objectives, enhanced website performance metrics, and effective content lifecycle management. This role requires experience in Web Content strategy, a strong understanding of user experience principles, and excellent analytical and project management skills.
Success criteria:
Qualifications:
#LI-Hybrid
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Crowe, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $71,849.00 to $161,456.00.
Our Benefits:
At Crowe, we know that great people are what makes a great firm. We value our people and offer employees a comprehensive benefits package. Learn more about what working at Crowe can mean for you!
How You Can Grow:
We will nurture your talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with your Career Coach that will guide you in your career goals and aspirations. Learn more about where talent can prosper!
More about Crowe:
Crowe (www.crowe.com) is one of the largest public accounting, consulting and technology firms in the United States. Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reach their goals with tax, advisory, risk and performance services. Crowe is recognized by many organizations as one of the country's best places to work. Crowe serves clients worldwide as an independent member of Crowe Global, one of the largest global accounting networks in the world. The network consists of more than 200 independent accounting and advisory services firms in more than 130 countries around the world.
Crowe LLP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Crowe LLP does not accept unsolicited candidates, referrals or resumes from any staffing agency, recruiting service, sourcing entity or any other third-party paid service at any time. Any referrals, resumes or candidates submitted to Crowe, or any employee or owner of Crowe without a pre-existing agreement signed by both parties covering the submission will be considered the property of Crowe, and free of charge.
At Crowe, you have the opportunity to deliver innovative solutions to today's complex business issues. Crowe's accounting, consulting, and technology personnel are widely recognized for their in-depth expertise and understanding of sophisticated process frameworks and enabling technologies, along with their commitment to delivering measurable results that help clients build business value. Our focus on emerging technology solutions along with our commitment to internal career growth and exceptional client value has resulted in a firm that is routinely recognized as a "Best Place to Work." We are 75 years strong and still growing. Come grow with us!
Job Description:
The Web Content Strategist is responsible for developing and implementing strategies to enhance the user experience on the website, ensuring content aligns with user needs and business goals. This role involves close collaboration with UX teams, managing the Web Content lifecycle, and integrating efforts with SEO and social media strategies. The strategist will analyze user behavior and feedback to inform content decisions, maintain editorial calendars, and oversee content audits for continuous improvement.
Key success measures include improved user engagement, alignment of Web Content with strategic objectives, enhanced website performance metrics, and effective content lifecycle management. This role requires experience in Web Content strategy, a strong understanding of user experience principles, and excellent analytical and project management skills.
- Strategic Content Development: Develop and execute comprehensive Web Content strategies that enhance user experience and align with business goals. This includes understanding user needs, preferences, and behaviors to create targeted, engaging content.
- Collaboration with UX and Technical Teams: Work closely with User Experience (UX) teams to ensure that Web Content meets user expectations and seamlessly integrates with overall site design and functionality.
- Lifecycle Management of Web Content: Oversee the entire lifecycle of Web Content, including creation, maintenance, and governance, ensuring content remains fresh, relevant, and in compliance with brand standards.
- Data-Driven Content Decisions: Utilize analytics and user feedback to guide content decisions, focusing on optimizing website performance and user engagement.
- Integration with SEO and Social Media: Coordinate with SEO and social media teams to create a cohesive and unified digital presence, ensuring Web Content supports broader digital marketing efforts.
- Editorial and Content Planning: Develop and maintain editorial calendars and content roadmaps to streamline content production and publication processes.
- Content Audits and Analysis: Conduct content audits and gap analyses to identify areas for improvement, ensuring Web Content consistently meets user needs and business objectives.
- Advocate for Best Practices: Provide guidance and expertise on Web Content best practices and standards, staying updated with industry trends and advancements.
- Stakeholder Communication: Regularly communicate with stakeholders to report on Web Content performance, strategies, and insights, fostering transparency and collaboration.
Success criteria:
- Measurable improvement in user experience as indicated by increased time on site, lower bounce rates, and higher user engagement metrics.
- Tangible improvements in website performance, including organic traffic growth, improved search engine rankings, and higher conversion rates, attributable to strategic content initiatives.
- Demonstrated efficiency and effectiveness in managing the entire content lifecycle, resulting in timely updates, relevant content offerings, and adherence to governance standards.
Qualifications:
- Bachelor's degree in English, Journalism, Creative Writing, or a related field.
- 6+ years of digital marketing experience in an agency or corporate environment.
- A minimum of 4+ proven experience in Web Content strategy, with a focus on user experience.
- Deep understanding of UX principles and how they inform content strategy.
- Strong analytical skills to interpret web metrics and user feedback.
- Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
- Ability to stay current with industry trends and best practices in Web Content and digital marketing.
#LI-Hybrid
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Crowe, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $71,849.00 to $161,456.00.
Our Benefits:
At Crowe, we know that great people are what makes a great firm. We value our people and offer employees a comprehensive benefits package. Learn more about what working at Crowe can mean for you!
How You Can Grow:
We will nurture your talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with your Career Coach that will guide you in your career goals and aspirations. Learn more about where talent can prosper!
More about Crowe:
Crowe (www.crowe.com) is one of the largest public accounting, consulting and technology firms in the United States. Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reach their goals with tax, advisory, risk and performance services. Crowe is recognized by many organizations as one of the country's best places to work. Crowe serves clients worldwide as an independent member of Crowe Global, one of the largest global accounting networks in the world. The network consists of more than 200 independent accounting and advisory services firms in more than 130 countries around the world.
Crowe LLP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Crowe LLP does not accept unsolicited candidates, referrals or resumes from any staffing agency, recruiting service, sourcing entity or any other third-party paid service at any time. Any referrals, resumes or candidates submitted to Crowe, or any employee or owner of Crowe without a pre-existing agreement signed by both parties covering the submission will be considered the property of Crowe, and free of charge.
