Vp, Partner Marketing Manager (Hybrid)

Citi Retail Services (CRS) is a leader in the payments industry. CRS has long-standing partnerships with industry leaders including Best Buy, Macy's, The Home Depot, L.L.Bean and Wayfair. Via these relationships, CRS generates $45Bn in managed assets. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients' evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic, collaborative and fast-paced environment.
While we're a global bank, our mission is simple: We responsibly provide financial services that enable growth and economic progress. As one of the largest and most recognized brands in financial services in the U.S., we deliver the finest customer experience and innovative solutions - collaborating with best-in-class partners along the way.
What we're looking for
The U.S. Personal Banking Marketing team is looking for talented, creative and ambitious Marketers.
This role is an opportunity to leverage Citi's high-tech, high-touch relationship model.
The Specialty Partner Marketing Group (SPG) CMO team is a key group within the U.S. Personal Banking Marketing team that supports the Citi Retail Services marketing organization, focused on driving marketing initiatives across multiple partners. The VP, Partner Marketing Manager will lead the marketing strategy and program delivery for key SPG partners. The role is responsible for leading the development of short and long-term strategic credit marketing plans to drive new accounts, sales, receivables, and revenue growth. Core responsibilities include:
(1) Develop and own the annual marketing plan to drive growth for key clients - inclusive of campaign strategies, segmentation and offers,
(2) Manage / facilitate necessary approvals for initiatives inclusive of funding approval, legal, and compliance
(3) Work with the client and agencies to create best-in-class marketing communications that drives customer action,
(4) Partner with cross functional teams including Risk and Decision management to assess performance, optimize and sharing learnings,
(5) Ensure all campaigns adhere to all legal, compliance, and control requirements and documentation is properly maintained.
The VP, Partner Marketing Manager will serve as a primary day-to-day contact with Citi's Partner Management team, internal cross-functional teams, as well as the Partners to drive new accounts and usage that will generate profitable sales for both Citi and the Partner. The incumbent will be expected to challenge the status quo and drive innovation through digital and traditional marketing channels, integration in the customer shopping journey and targeting optimization.
A successful VP, Partner Marketing Manager will possess the following:

• Strong interpersonal and communication skills, alongside the proven ability to collaborate and influence cross functional stakeholders and partners
• Curiosity and passion for marketing, staying abreast of industry news, best practices, and emerging trends
• In-depth marketing experience across digital and non-digital channels
• Ability to use data to proactively identify opportunities for driving new accounts/sales to meet goals
• Action-oriented who pushes self and others to achieve the best possible experience for our customers
• Ability to work and excel in a virtual work environment where management, peers and clients may not be in the same physical location

Key Responsibilities:
Be a Growth champion within the business. Build annual engagement plan of record to drive retail and credit sales growth, with ongoing monitoring of key program performance indicators, including sales and accounts. Develop program strategy and provide marketing leadership to cross-functional teams and external agencies to successfully implement integrated marketing plans designed to optimize account acquisitions and drive profitable sales. Closely align with Partner Management team to develop shared goals and objectives, define priorities, and deliver consistent voice to partners. Ensure adherence to all business and regulatory requirements, including Legal, Fair Lending, and Compliance. Strong focus on improving internal compliance processes with key partner by leveraging strong project management and organizational skills Working closely with legal to develop processes to secure legal approvals more efficiently Maintain oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams. Facilitate / lead strategic and tactical marketing discussions with Partners. Create presentations and other documentation for both external Partner meetings as well as internal reviews. Develop and maintain Partner Marketing calendars. Manage annual financial budget for applicable programs, including monthly forecast, and budget reconciliation. Collaborate with Decision Management to monitor / analyze campaign performance for optimization and to recommend new initiatives for growth Partner with marketing colleagues to share best practices and ensure alignment across businesses. Leverage research and data tools to make informed decisions
Requirements

• Knowledge of private label and/or co-brand credit card marketing programs and performance drivers
• Ability to analyze / interpret data and leverage that data to develop smart marketing strategies
• Experience leveraging multiple marketing channels to maximize ROI
• Track record of successfully managing complex marketing programs in a highly matrixed team environment
• Partner / client-facing experience
• Strong understanding of marketing principles
• Bachelor's degree required, MBA in Business, Marketing or Marketing Management preferred
• Strong team player; ability to lead, partner and negotiate with cross functional team to successfully deliver results
• Demonstrated ability to deal with ambiguity and prioritize and manage projects
• Ability to lead cross-functional team (including CMO, Business Operations, Decision Management, Finance, IT)
• Strong written, verbal, and interpersonal communication skills
• Solid project management skills with strong attention to detail
• Promotes a strong culture of teamwork across organizational boundaries
• Awareness of regulatory environment and impact on credit card marketing

Job Family Group:
Marketing
Job Family:
Marketing Program Management
Time Type:
Full time
Primary Location:
Schaumburg Illinois United States
Primary Location Salary Range:
$114,720.00 - $172,080.00
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