Vp Of Market Development

The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company's brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature's resources.

In 2022, The Vita Coco Company was certified as a B Corporation furthering the Company's commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.

The Vita Coco Company is searching for a VP Market Development who will lead the Market Development team across USA to achieve retail execution goals in core markets. The VP is responsible for improving the performance of both the Vita Coco teams and our Distributor partners by amplifying execution in our core markets.

Main Responsibilities:

• Achieve our sales goals by helping the National Account Sales Teams, Vita Coco Field Teams, and distributor partners to maintain a strong focus on our brand.
• Assist the distributor Sales Representatives and local/regional accounts to attain their sales and distribution objectives on our brands through training, educating, and market support.
• Maintain a core account list and develop personal relationships with key buyers/owners and managers across multiple channels of business.
• Plan MD Blitz incentives and build relationships at the regional and distributor level.
• Assist VC VP of DSD with distributor presentations, by providing well-documented reports on specific levels of distribution, cases on display, rack placements, equipment placements, and case sales by the distributor pre and post-blitz.
• Organize and lead MD Blitz meetings with the national team, distributor, and field sales force.
• Oversee inventory and deployment of P.O.S. materials into the marketplace for MD Blitzes. Follow through on all commitments made to distributor management, sales personnel, and the marketplace.
• Review Pre and Post-Blitz Distributor performance nationally / regionally.
• Identify market trends and opportunities, and assist on developing a respective action plan nationally to capitalize on the solutions.
• Manage and help educate the sales teams on Innovation brands that the company has in the developmental stages and continue to build the field execution on these products.
• Work Cross functionally between multiple departments to ensure all parties are aligned on product launches, performance, and growth expectations. This includes supply chain, Operations, marketing, finance, strategic accounts, DSD Sales

Qualifications:

• Education Required: Bachelor's Degree in business or related field
• Years of experience: At least 10 years of professional sales experience; at least 3-5 years of sales leadership experience
• Professional Experience:
  • DSD experience required; beverage experience mandatory in the beverage industry
    Proven ability to lead, engage, and develop a growing sales team
• Excellent written and verbal communication skills o Exceptional analytical skills
  Ability to travel up to 75% within the market
• Technical Skills Required: Must be able to use basic features in MS Office Suite (Outlook, Excel, Word, PowerPoint)

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.