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SalaryABOUT US
At Ada, we envision a world where everyone has access to the healthcare they need. In one of the biggest challenges facing the world, we pioneered a new form of artificial intelligence, combining medical knowledge with intelligent technology to empower millions of people to better understand their health. We're proud to support medical doctors and work with leading health systems and global non-profit organizations. We're a diversely skilled team representing 50 nationalities, and we're growing rapidly to achieve our global ambitions for the future of health. This is just the beginning.
ABOUT THE ROLE
As our Vice President of Marketing, you'll report directly to our Chief Product Officer (CPO) and will be responsible for developing and implementing our global marketing strategy, establishing Ada Health as the leading medical AI company across the whole globe, and helping us achieve our ambitious business growth goals.
You'll lead all global marketing functions. As an exceptionally strong craft expert and people leader, you'll set up and lead a multi-disciplinary team of brand and digital marketing, as well as growth and product marketing. As our marketing is the driving force behind our market success, you will also collaborate closely with leadership across product, commercial and operations to create effective marketing strategies and campaigns that drive revenue, user growth, and customer satisfaction, whilst also helping us grow our profitability.
This is a remote position - ideally you will be located on the East Coast as this position involves extensive collaboration with our teams based in Germany and the UK (and their respective time zones).
WHAT YOU'LL DO
- Build, lead and nurture the global marketing team at Ada Health, including setting the strategic direction, hiring, coaching, and developing the team, including brand and creative, performance marketing and marketing operations teams
- Lead the marketing of Ada's consumer and B2B brand campaigns, as well as operating marketing plans on behalf of customer initiatives (Ada's business model includes attracting consumers directly to supported assessments)
- Ensure marketing is the driving force behind our business growth, and that we are delivering exceptionally effective and efficient campaigns
- Establish processes and determine KPIs to measure the commercial effectiveness of Marketing campaigns and tactics. Regularly report on marketing progress
- Lead our marketing messaging and work closely with PR/Communications on overall messaging
- Function as the business relationship owner for any marketing agencies
- Contribute to the creation of sales presentations and pitch decks to help our business development efforts led by sales support
- Know and utilize the latest trends and implement best practices and strategies across integrated marketing channels. Implement these to support sales, product, and commercial value growth and keep stakeholders in sync on our go-to-market strategy as we expand our offerings
WHAT YOU'LL BRING
- Minimum 10 years relevant experience in a healthcare marketing position , with at least 5 of these spent in leadership positions
- Proven track record in the US digital healthcare landscape and a background in a fast growing scale up where you developed and implemented marketing strategies that drove impressive business growth in both a growth and brand marketing capacity
- Exceptional team building and people leadership skills, with the ability to roll your sleeves up to get things done when needed
- Strong track record of developing, optimizing and scaling direct to consumer performance marketing channels such as paid social, search and programmatic
- Entrepreneurial spirit and the ability to think strategically, be customer-focused and data-oriented. A true self-starter who is comfortable to work independently while still being a strong collaborator
- Demonstrated analytical and quantitative skills, ability to use hard data and metrics to back up assumptions and evaluate outcomes
WHAT'S AWAITING YOU AT ADA
- Flexible working hours to maintain a healthy work/life balance
- 20 days vacation, plus public holidays to unplug, rest and recharge
- Medical, Dental, Vision
- 401K match
- Support to set up your home office space, with the option for a co-working space subscription for our remote employees
- Parental benefits
- Employee Assistance Programs to help you look after your emotional wellbeing and deal with life's challenges
- Online Academy for learning and development opportunities
CONTACT
If you have any questions, please feel free to contact us at talent@ada.com.
Please note that we do NOT accept applications sent via email. All applications need to be completed using the online form.
All your information will be kept confidential according to GDPR guidelines.
- Any commercial activities concerning this advertisement will not be appreciated.
