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SalaryLocation: Hybrid/Pittston, PA. This position requires an onsite presence 2x per week.
Vice Presidentof Marketing and Digital Transformation at Benco Dental
At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!
What’s in it for YOU?
Excellent Compensation Packages
Medical, Dental and Vision Benefits Effective on Day 1
401k Package, Paid Time Off Program, and Profit Sharing
Flexible/At Home Working Options
Associate Discounts and Community Giveback Programs
College Tuition Savings Program
Caring Family Culture Toward all Associates
Certified as a FORTUNE Great Place to Work
Opportunities to join resource groups that promote Diversity, Equity, and Inclusion
Family owned for 90+ years
Position Summary:
We are currently seeking an experienced marketing professional to assume the role of Vice President of Brand Marketing & Communications at Benco, overseeing all aspects of our marketing efforts. In this position, the incumbent will report directly to the Chief Marketing Officer (CMO) and will be responsible for providing strategic vision, team leadership, and direction for various functional areas, including Brand Marketing & Communications, Digital Marketing, Creative Services, Programs & Promotions, and Practice Design.
The successful candidate will be adept at conceptualizing the overarching marketing landscape, delving into key insights, developing and executing effective marketing strategies, and building out the team to scale. The Vice Presidentof Marketing and Digital Transformation will also play a pivotal role in steering the organization’s Digital Transformation journey and strategy across pertinent channels. This position necessitates a comprehensive understanding of Marketing dynamics and the ability to drive impactful initiatives that align with organizational objectives.
Do YOU Possess These Skills and Attributes?
- Ability to balance brand strategy and execution of the marketing plan to deliver both well
- Must have excellent project management, communications, and presentations skills
- Ability to build rapport and relationships with all key stakeholders including the executive team, Sales, IT and other key strategic partners
- Integrate and align the department’s goals with the overall company goals to drive growth
- Thorough knowledge of Marketing principles, channels, and metrics
- Servant leader with a high level of accountability
Do These Responsibilities Interest YOU?
- Accelerate Benco Dental’s Digital Transformation initiatives by ensuing the right team, tools, and partners are in place
- Developing and execute on a marketing strategy that drives the company's brand by leveraging branding, digital marketing, programs & promotions and PR
- Oversee and drive the overall long term digital marketing strategy as part of the Digital Transformation initiative and deliver on goals and KPIs
- Collaborate with cross-functional teams to ensure alignment and integration of Marketing efforts
- Work with the team to develop unique value propositions and call to action-oriented campaigns targeted toward key customer segments that increase brand awareness and generate leads
- Ensure reports have the information, tools, and resources necessary to meet their goals
- Identify and clear blockers, communicating changes in priority or focus in a timely manner
- Establish key objectives, metrics and success criteria for all marketing activities to measure the efficiency and effectiveness of Marketing programs and campaigns
- Conduct and analyze customer research, understand the competitive landscape, and track marketing trends to inform competitiveness and capitalize on opportunities
- Identify, on-board and manage agency partners as needed
- Develop and track the marketing budget
- Coach, mentor and develop the overall marketing team
- Performs other duties as directed
Do YOU Meet These Requirements?
- 10 + years of senior leadership experience in brand marketing management
- 4+ years of experience leading a digital marketing team
- Bachelor’s degree in marketing or business required; MBA is a plus.
- Demonstrated ability to develop a strategic and comprehensive marketing plan measured by effective metrics and business processes.
Who We Are: It’s our Mission to Drive Dentistry Forward
Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930—a family that now includes our more than 40,000 customers and over 1,500 associates in the 48 contiguous states.
We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking “What does the customer want?”
If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you!
We're proud to be an equal opportunity and affirmative action employer. At Benco Dental we celebrate our associates' differences to foster a culture of diversity and inclusion every day. Click here to learn more about how we promote Equal Opportunity and Diversity and Inclusion at Benco.
