Vice President, Marketing

BookNook is closing the early-learning gap for kids in grades K-8 through pairing dedicated tutors with proven technology to teach the skills kids need to succeed. School districts across 23 states entrust BookNook tutors and technology with the job of supporting their students who need it most. As one of the only remote tutoring providers with ESSA I Tier 1 level of evidence, BookNook propels schools to achieve academic results that are unparalleled in the industry.
The company offers high impact tutoring services via a network of thousands of tutors, providing an evidence-based approach to instruction.
BookNook is focused on:
Building the core classroom management/teaching technology platform for all students K-12.Bringing high quality human capital to every student
POSITION SUMMARY
Reporting to the Chief Executive Officer, we are seeking a highly motivated and organized Vice President, Marketing to provide strategic leadership within the company and will be responsible for architecting and expanding our marketing function to drive the rapid growth of the business. Working closely with the functional leaders in Sales, Customer Success and Product, the Vice President of Marketing will establish robust lead generation, product marketing, and sales enablement programs, drawing upon deep experience in the K-12 market.
At BookNook, You Will:

• Establish positioning and messaging for BookNook's product and services portfolio in collaboration with colleagues in Product, Sales and Customer Success.
• Develop a marketing strategy and execution plan aligned to sales goals and product roadmap, establishing milestones and success metrics
• Grow a robust brand marketing and lead generation engine to drive SaaS and services revenue growth according to company goals.
• Establish BookNook as a Thought Leader.
• Collaborate with the Sales and Revenue Operations teams to evolve and improve the CRM, marketing automation, and lead scoring systems.
• Evolve BookNook's web presence to reflect an evolving product portfolio and incorporate digital marketing best practices.
• Manage the growth and evolution of the BookNook brand as new products and services are brought to market.

Key Competencies

• Building, managing and mentoring high performing teams
• Hiring and staffing
• Financial stewardship
• Product marketing
• SEO
• Digital marketing experience

You are a good fit for this role if you have:

• Have successfully scaled the sales-marketing value chain (lead generation/scoring/nurturing) from top-of-funnel through to sales-accepted and closed-won.
• Have successfully built and evolved a Marketing aligned with stages of significant company growth.
• Proven experience in metrics-focused evnironments.
• Have at least 5-7 years of management experience leading teams across multiple marketing functions, including at least three years of leadership experience in K-12 ed-tech companies.
• Thrive in high-growth environments and can balance long-term goals with dynamic, short-term objectives.
• Possess outstanding writing, speaking, listening, and collaboration skills.
• Exceptional references
• Have HubSpot and Salesforce experience

Perks and Benefits

• Compensation: The base salary range is $150 - 190k depending on experience plus bonus
• Hybrid work location: This role follows a hybrid work structure. Ideal candidate is able to work remotely and in person as required. (Carmel, Indiana)
• Health insurance: We offer medical, dental, vision and pet insurance for all our team members.
• Time to recharge: We offer flexible PTO, 11 paid holidays, and one company-wide week off.
• 401(k): With 3% company match.
• Home Office Setup: Laptop + $130 monthly stipend for home expenses.

$150,000 - $190,000 a year
Join a company with a strong impact mission. BookNook has been around since 2016 and has already helped tens of thousands of children improve their literacy, especially those that come from the most disadvantaged environments. We're a scrappy, smart team that gets things done but we are strong believers in family, friends, and work-life balance. Work on exciting technology and make a tangible difference in the world every day.
Equal Employment Opportunity
BookNook is committed to creating a diverse work environment and is proud to be an equal opportunity employer. BookNook does not discriminate on the basis of race, color, national origin, sex, gender identity, religion, sexual orientation, age, disability, parental status, veteran status, or any other protected status under applicable laws. We encourage individuals of all backgrounds to apply. This position description is not all inclusive for every aspect of this role. Reasonable accommodation will be made for individuals covered by ADA, ADEA, FMLA and other laws and regulations in accordance with their requirements. Physical and mental demands are not and should not be construed to be job qualification standards, but are illustrated to help the employer, employee and/or applicant identify tasks where reasonable accommodations may need to be made when an otherwise qualified person is unable to perform the job's essential duties because of an ADA disability. Other qualifications may be required to ensure employment eligibility in accordance with local laws and regulations and with BookNook, Inc. policies and practices.If you are a qualified candidate with a disability, please email us at HR@BookNook.com if you require a reasonable accommodation to complete this application.
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