Vice President Marketing - Specialty Rental - Deer Park, Tx

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The Specialty Rental Divisions' worldview is to enable our customers, our people and our societies to flourish in an increasingly complex world. Our vision is to remain the world's most trusted partner by solving complex industrial challenges with specialized agile solutions. Those are designed and implemented by passionate people who continually strive for new best ways.

We are looking for a VP Marketing in North American region, as we see the need to further grow the Specialty Rental business in industrial manufacturing and energy, as well to guide and support the local sales teams in the rental customer centers.

What can you expect?

As the VP Marketing you will lead a team of colleagues who are collectively responsible for the strategic direction and growth of the business, including pricing, digital communication and the transformation towards the customer center of the future. You will report to the General Manager for the North American Region and will be a key member of the Regional Management team. As the largest region in ASR, you will also be an influential contributor to the divisional marketing council.

The mission

Your mission is to maintain the momentum that has built up in the North American business and to build a strong structure that will unleash our full potential over the long term. You and your team will drive the full potential planning process with the intention to continuously expand the core business while exploring quantum leaps into new geographies, segments, customers, technologies and business models.

More specifically, to be successful in the mission it is fundamental to deliver across the following areas:

• Strategic Planning:
  • Develop and lead the overall marketing strategy which should deliver the business objectives for the region.
  • Collaborate with the management team to integrate marketing plans into the broader organizational strategy.
  • Collaborate with the divisional marketing team to integrate and localize the overall divisional strategy.

• Growth Initiative Execution:
  • Establish data-driven insights and analytics that enhance the decision-making processes.
  • Clearly identify market opportunities, by conducting research into market trends and customer requirements.
  • Initiate marketing campaigns across various channels, tracking performance and making adjustments as needed.
  • Lead the sales efficiency process through strong territory management and close support of the PGA process.
  • Work closely with sales and other functional teams to ensure marketing alignment with overall business goals.

• Digital Marketing & Communications
  • Drive internal and external visibility using whichever online and digital channels bring the best results
  • Constantly improve the relevance and effectiveness of our messaging by analyzing customer impact
  • Create and manage the needed sales efficiency tools, such as R-PSM; CPQ, Showpad, Share Point, etc.

• Product Marketing:
  • Define master specifications for local products and provide input for the division ones.
  • Clearly define a strategy for each technology and product - specific for each territory
  • Develop, execute and update the go-to-market strategies for all products.
  • Ensure successful product launches and trade show support.
  • Create compelling product messaging and positioning.
  • Maintain product documentation.

• Brand Management:
  • Continuously enhance brand awareness and market positioning, adjusting activities as the market evolves.
  • Oversee brand development and positioning, including for local acquisitions.

• Price Management:
  • Develop a robust and systematic price management process, improving pricing consistency and sophistication.
  • Support the contract pricing negotiation process with data, logic and strategic thinking.

• Leadership and Team Management:
  • Create and maintain an empowered, energized and engaged team, giving them the freedom to act.
  • Instill a growth mindset into all team members, enabling each one to reach their full potential.
  • Become an active and valuable member of the regional management team, driving common goals like safety and sustainability across the whole organization.

What can we expect of you?

Experience requirements

• The successful candidate should have a solid marketing and sales experience.
• Excellent analytical and strategic thinking abilities are also critical to be successful.
• A deep understanding of different marketing channels, technologies and tools is also expected.
• University degree in Marketing, Business, or similar through experience.
• You have awareness of local cultures and international business environments.
• The candidate must have an excellent command of English while Spanish & French would be an advantage.
• Knowledge of the Way We Rent would also be useful.

Personality requirements

Competency is more than ever a combination of knowledge, experience, and attitude. Our successful candidate will be:

• A strong entrepreneur who is highly curious and willing to take measured risks.
• Highly energetic and positive, with a clear drive for progress and success

• An achiever who comes with solutions, who can transform the mission into strategy and the strategy into actions.
• Passionate about execution and a willing to hold themselves and others accountable.
• A team player who engages and empowers those around them to be successful and use their potential.
• Capable of creating and nurturing a dynamic culture while creating trustworthy and fair relations with all stakeholders.
• A resilient leader who can cope with change and ambiguity and who can spread an attitude of self-sufficiency.
• An innovative "new best ways" person with a positive, flexible, and responsive mindset.

In return, we offer:

• We believe and foster a learning culture where global mobility is an important enabler for growth.
• Our learning culture supports you on your journey: benefit from our individual learning opportunities (LinkedIn Learning e.g.), our feedback culture, the internal job portal, global project assignments, or face-to-face training sessions.
• You will experience an onboarding program at our North America headquarters.
• We support you and your well-being with different programs like team events, and more.
• We offer an excellent compensation package, including a flexible benefits plan.
• We offer health insurance, dental insurance, vision insurance.
• We offer Paid time off, Life & Disability Insurance.

As a VP Marketing, you will be based in our corporate office in Deer Park, TX. You will have some travel with this position.

This position is hybrid, you will need to come into the office every week, but not typically every day.

About Us

Atlas Copco Rental North America has offices throughout the US, Canada, and Mexico.  Headquarters for ACRNA is located in Deer Park, TX, just outside of Houston.  Atlas Copco Group is headquartered in Stockholm, Sweden.

We are a global team with colleagues in 180 locations in 170 countries.

Even if you don't meet all the points, but are ready for a challenge, click on "Apply" anyway. We love your spirit!

Diverse by nature and inclusive by choice
Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.

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