Address
Form of work
SalaryBlue Yonder Job Title:
VP, Influencer and Content Marketing
Location:
US - Remote
Dallas Preferred
Overview:
As the Vice President of Influencer and Content Marketing, you will play a pivotal role in shaping and executing our global marketing strategy. This leadership position requires a dynamic individual with a proven track record in influencer marketing, social media, customer advocacy, and thought leadership Content Marketing. Your expertise will not only establish our brand as a market leader but also contribute significantly to corporate communications.
What you will do:
Influencer Marketing:
- Develop and execute influencer marketing strategies to enhance brand visibility and engagement.
- Cultivate and maintain relationships with key influencers, negotiating partnerships and collaborations.
- Act as a conduit for delivering Blue Yonder information and Content to our growing list of global market influencers.
- Responsible for external influencer identification, engagement and relationship building with global market influencers. This includes but is not limited to; scheduling inquiries and briefings, securing spokespersons, providing updates, and communicating our messaging.
- Create ongoing engagement models to strengthen our relationships and keep all influencers updated on Blue Yonder news/products and drive coverage (earned and owned)
- Measure and analyze the impact of influencer campaigns to optimize and drive continuous improvement.
Social Media Strategy:
- Lead the development and implementation of comprehensive social media strategies across various platforms.
- Drive engagement and growth through compelling content, community-building initiatives, and innovative campaigns.
- Monitor social media trends and industry developments to stay ahead of the curve.
Customer Advocacy and Stories:
- Develop and amplify customer success stories and testimonials.
- Implement strategies to turn customers into brand advocates, leveraging their experiences for maximum impact.
- Collaborate with the Customer Advocacy team to ensure a consistent and positive customer experience.
Thought Leadership Content Marketing:
- Work closely with executive leadership and product development teams to identify market trends and insights.
- Build and execute Content Marketing strategies that position the company as a thought leader in the industry.
- Oversee the creation of high-quality, engaging content for various channels, including blogs, whitepapers, webinars, and podcasts.
Corporate Communications Collaboration:
- Partner closely with the corporate communications team to ensure alignment in messaging and branding.
- Provide strategic input on internal and external communication initiatives.
- Collaborate on crisis management and reputation-building efforts.
Team Leadership and Development:
- Lead and inspire a growing global team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
- Recruit, train, and develop team members to meet evolving business needs.
- Set clear performance expectations, provide regular feedback, and support career growth.
Budget Management:
- Manage the budget for influencer marketing, content creation, and social media initiatives.
- Ensure efficient allocation of resources to maximize ROI.
What we are looking for:
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience (10+ years) in marketing leadership roles with a focus on influencer marketing, content creation, and social media.
- Strong background in corporate communications, crisis management, and strategic planning.
- Demonstrated success in building and leading high-performing global teams.
- Exceptional communication and interpersonal skills, with the ability to collaborate across functions.
- In-depth knowledge of market trends, customer behavior, and competitive landscape.
- Experience working closely with executive leadership and product development teams.
Join us in this exciting journey as we elevate our brand to new heights and make a lasting impact on the industry. If you are a strategic thinker, innovative leader, and passionate about shaping the future of marketing, we want to hear from you! Apply now to be a key driver of our success.
#LI-REMOTE
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The salary range for this position is $164,396.00 to $250,802.00 USD
The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.
At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:
- Comprehensive Medical, Dental and Vision
- 401K with Matching
- Flexible Time Off
- Corporate Fitness Program
- Wellbeing Days
- A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.
Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here:
Core Values
Diversity, Inclusion, Value & Equality (DIVE)
is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report
which outlines our commitment to change, and our video
celebrating the differences in all of us in the words of some of our associates from around the world. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
