Vice President, Global Marketing

At Hach (www.hach.com), we ensure water quality for people around the world, and every associate plays a vital role in that mission. Our founding vision is to make water analysis better-faster, simpler, greener and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.
As part of our team, you'll make an immediate, measurable impact on a global scale by enabling the world's everyday water needs. You'll also belong to a respectful and collaborative community that fosters career growth and professional development. You'll be supported by resources that make a positive difference in your life because, at Hach, we value your authenticity and want your talents to shine.
Motivated by the highest possible stakes of climate change and global health, we're working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment. More about us: https://www.hach.com/about-us
Hach is a $1.5B+ organization with ~6,000 associates in over 30 offices around the world. We are proud to be part of the Water Quality Platform under Veralto (NYSE: VLTO). Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a $5B global leader in essential technology solutions made up of over 16,000 associates across our Water Quality and Product Identification segments all united by a powerful purpose: Safeguarding the World's Most Vital Resources.
POSITION SUMMARY
The VP of Global Marketing will be responsible to shape and steer a Global marketing organization, with emphasis on Brand/Mission/Vision, Digital Marketing/tools, Marcom, and Tradeshows/Conferences/Events. This is not just about maintaining the status quo; it's about elevating Hach to new heights, where innovation meets impact. In addition to marketing, this individual will also be responsible to oversee Hach's sustainability efforts focused on realizing Hach's global commitments to greenhouse gas reduction, packaging reduction, and overall pro-environmental practices.
This position will work onsite at our Loveland, Colorado HQ (relocation benefits are offered.) Take a video tour! (https://app.altrulabs.com/play/video/mAV8appQI2gp/SdnSSNJri5Gk)
MARKETING RESPONSIBILITIES

• Partner with Global commercial leadership to develop and drive a Marketing strategy that supports Hach's goals of market share capture and best in class growth.
• Drive Marketing generated revenue and customer stickiness through actionable marketing campaigns, deployment of best-in-class digital tools, and memorable live events (trade shows and conferences)
• Oversea the evolution of the Hach brand beyond the basic look and feel to an emotional connection, including an evaluation of our current mission/vision and a deep incorporation into Veralto's Mission and Vision.
• Own Hach's digital channel providing customers with a best-in-class website, mobile, and ecommerce experience.
• Evolve Hach into a leader in web-based transaction functionality. Through these efforts increasing customer loyalty and share of wallet all while reducing transactional friction and costs.
• Partner with regional commercial and marketing leaders to determine an optimal structure between global and regional responsibility.
• Partner with Sales Operations and Commercial leadership to ensure a seamless integration between marketing tools (Marketo) and SFDC.
• Drive marketing investment down to revenue and ROI calculations to determine true impact and allocation of funds.
• Drive consistent and relevant employee communication through townhalls, newsletters and internal campaigns.
• Own/partner with Veralto and HR on Hach communication, including direct communication from the President.
• Own Hach's presence and execution at tradeshows and conferences, including ownership of internal meetings/events (for example, sales/regional kick offs).
• Lead by example by going to Gemba regularly to know what's happening in the market with customers, with competitors and your team.
• Thoughtfully apply VES (Veralto Enterprise System) fundamentals to consistently deliver results.
• Manage marketing budget to ensure expense targets are met and forecasted correctly.
• Be a talent champion who attracts and develops a high performing team of A+ talent (expertise, drive and learning agility).

SUSTAINABILITY RESPONSIBILITIES

• As sustainability is a new department for Hach, individual will develop a Sustainability team and strategy.
• Define what winning looks like and develop KPI's that gauge success.
• Work closely with Water Quality Segment and Veralto team members to drive cross Operating Company Initiatives.
• Fully understand global tender requirements and work to develop solutions.
• Work closely with manufacturing, R&D and Operations to drive novel packaging and shipping solutions.
• Ensure Hach has items in place to win tenders in European market and with Corporate Key Accounts where Hach sustainability is part of vendor selection process.
• Clearly articulate plans and results to take sustainability from a fuzzy conversation to something that is concrete.
• In partnership with Veralto, develop and drive an ESG strategy that advances Hach to the driver seat of regulation in core markets.
• Develop strategy around applying and winning grant funds for Government related products.

REQUIRED SKILLS/EXPERIENCE

• Minimum of 10 years broad downstream marketing experience across the spectrum of functional areas with specific deep expertise in brand and digital.
• Deep experience in ecommerce, web design/functionality for a high SKU count, consumable driven organization. Industry experience must include a high mix consumable business and some industrial focus.
• Experience owning marketing for a global, complex organization (over $550M).
• Bachelor level university degree. MBA a plus.
• Experience working with SFDC. And experience with Marketo, Pardot or Eloqua is a must.
• Experience in sustainability space or working on sustainability projects.
• Prior sales experience is a plus, ability to speak revenue generation is a must.

Critical Success Factors

• Brings a high level of energy and passion, projects enthusiasm and develops followership.
• Resourceful and works well with budget limitations. Sets priorities wisely and knows how to make tough resource allocation decisions.
• Highly innovative, creative, and curious by nature. Likes to try new approaches and learns from other industries and can apply new concepts. Can bring a fresh look and feel to Hach brand/content.
• Works well in a matrix organization, cultivating, collaborative partnership across adjacent departments.
• Thinks strategically by anticipating future trends and consequences.
• Shows excellent cross functional communication skills both up and down and deals with organizational conflict in a productive and effective manner.
• Creates a motivating environment and empowers others. Assists in building cohesive teams, bringing out the best from peers while fostering teamwork and collaboration.
• Inner confidence to take risks and learn from experience. Courage to grab opportunities or discontinue non-value-added programs.
• Communicates a compelling and inspired vision or sense of purpose. Leads and influences inside and outside of the organization to accomplish goals.
• Unquestionable demonstrated ethics and integrity. Never takes shortcuts to achieve sales results. We always do the right thing.
• Highly competitive with an unquenchable desire to win.
• Continuous improvement mindset, with proven track record of using problem solving and actions plans.

• The salary range for this role is $245,000 - $300,000 This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in Colorado. This range may be modified in the future.
• This job is also eligible for bonus pay.
• We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@veralto.com to request accommodation.