AddressTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
Team Overview
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and partners. TikTok is already the place where trends develop and where brands, creators, and consumers are connected in meaningful ways. We are looking for a creative mastermind to help us build next level content that drives purchase behavior!
About the Role:
Our ideal candidate is an self-starter with the ability to creatively connect brands, creators, content, and commerce. We are looking for individuals who are inspired by big ideas - and welcome those who thrive in ambiguity and disruption. The Category Creator Specialist, Home & Living (Key Accounts) will serve an essential function for merchant operations, with a primary focus on driving growth and success of our merchants via creator engagement. The role has a broad scope from managing content programs and affiliate identification and onboarding, merchant content strategy development, and helping merchants execute the strategy. The position plays a central role in supporting all elements of creator strategy, affiliate development, and content programs for our top TikTok Shop merchants. We're onboarding some of the world's largest and most exciting brands in home and kitchen, consumer appliances, sports/outdoors, and national box retail. We need a strong partner-connector who can help these brands find their creative voice to reach and inspire the next generation of customers.
Responsibilities:
- Become an expert at Home and Living industry trends, emerging creators, and retail seasonal flow to build a strong bench of Home and Living creator-affiliates
- Manage content programs and affiliate/creator identification and onboarding
- Develop and execute a comprehensive creator marketing strategy that is aligned with our merchants' audience reach, engagement, and conversion goals
- Identify and recruit creators who align with our merchants' values, target audience, and product offerings
- Develop effective creator briefing templates and materials to accelerate the production process
- Manage the creator sampling process from start to end, measure/optimize availability, speed, and conversion
- Monitor and analyze creator-generated content and performance to build best-practice models for content mix (brand, creator, paid), scale, and optimization
- Work directly with the Home & Living Category Managers to prevent and resolve any creator issues relating to merchant side operations
- Collaborate with fellow TikTok creator teams to share best practices and identify new resources, tools, and program opportunities
Qualifications:
- 3+ years of experience in digital marketing, influencer/creator management, or a related field
- Experience advising senior brand partners to optimize and scale their influencer and affiliate programs
- Strong command of TikTok's platform, content creators, and audience
- Excellent communication, interpersonal and relationship-building skills
- Attention to detail, obsession with analytics, and out of the box creative thinking
- Ability to thrive in a rapid and often ambiguous environment with a growth mindset
- Experience with content creation, video production and editing is a plus
- Knowledge and experience in live shopping is a plus
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ecommerce.accommodations@tiktok.com
Job Information
The base salary range for this position in the selected city is $91200 - $143555 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
