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SalaryJob Description:
Customer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Retailers through design and execution of customer-centric, local-level marketing and event programs in partnership with our Brands, Sales Teams, and Retailers.
We are seeking a Customer Marketing Senior Planner to lead account-specific shopper marketing strategy, activation, and reporting within our Walmart Inc Customers – Walmart and Sam’s Club. Key responsibilities for this role include analyzing multiple data sources to bring paid-search strategies to our GMI brands, development of annual digital shelf strategy for priority brands, development of campaign/creative briefs, and execution of projects. It requires interaction with the retailer merchants and retail media team, as well as internal Sales and branding teams, SRM team, and agencies. A unique aspect of this role is leading the process development of linking direct customer data analytics with shopper insights to deliver results across multiple categories. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.
OVERVIEW
Customer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Retailers through design and execution of customer-centric, local-level marketing and event programs in partnership with our Brands, Sales Teams, and Retailers.
We are seeking a Customer Marketing Senior Planner to lead account-specific shopper marketing strategy, activation, and reporting within our Walmart Inc Customers – Walmart and Sam’s Club. Key responsibilities for this role include analyzing multiple data sources to bring paid-search strategies to our GMI brands, development of annual digital shelf strategy for priority brands, development of campaign/creative briefs, and execution of projects. It requires interaction with the retailer merchants and retail media team, as well as internal Sales and branding teams, SRM team, and agencies. A unique aspect of this role is leading the process development of linking direct customer data analytics with shopper insights to deliver results across multiple categories. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.
KEY ACCOUNTABILITIES
- Lead strategy and execution of General Mills retailer shopper marketing programs and paid search tactics with internal and external groups
- Develop shopper marketing plans and presentations, with particular emphasis on direct retailer customer data
- Develop and foster new retail media joint business partnership relationship agreement
- Oversee creative briefs, timelines, media performance, etc. in support of shopper campaigns
- Lead and participate in key customer meetings
- Foster strong working relationships with sales and marketing team members
- Maintain account level shopper marketing budget and approve invoices
- Conduct data/event analyses
MINIMUM QUALIFICATIONS
- Bachelor’s Degree, preferably in Economics, Marketing, or Business
- Minimum 3 years in Shopper or Brand Marketing, Sales or eCommerce
- Experience selling Customer Marketing plans to retail customers
- History of collaboration with cross-functional teams, agency partners
- Strong business acumen, linking analytics with consumer insights to deliver results
- Project management expertise with strong communication skills (written and verbal)
- Ability to work independently and pick up new systems, data, tools – and rapidly apply them to delivery actionable insights.
PREFERRED QUALIFICATIONS
- Experience in developing retailer search or ecommerce marketing plans
- Ability to leverage strong analytic skills, uncover and develop analytic results – from insights to decision via compelling storytelling and data visualization
- Natural curiosity, comfort with quantitative problem solving, and ability to clearly communicate complex results.
