Sr. Marketing Manager – Brand , Kids+

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs

Amazon Kids+ is a highly rated, much-loved content and controls subscription service for kids 3-12 (and their parents) in the US, Canada, UK, Germany and Japan. Launched more than 10 years ago, today an Amazon Kids+ subscription is bundled with Amazon’s many child-directed devices, including Echo, Fire Tablet, Fire TV and Kindle E-reader. In this role, you’ll build out the infrastructure that ensures the entire Amazon Kids+ organization and device partners are consistently building the AK+ brand across all customer touchpoints, while leading upper-funnel marketing efforts designed to bolster the AK+ brand perceptions most likely to improve the purchase intent of Amazon’s family of kid-directed devices among prospective customers.
Key job responsibilities
 Builds an annual upper funnel GTM plan for the US, including target segments, ongoing messaging, upper funnel channel mix, necessary investment and KPIs. Builds out annual messaging calendar based on Amazon sales events, relevant customer moments and the release of compelling new product/content news for prospective subscribers.
 Provides inputs to the AK+ Marketing QBR describing upper funnel learning/results from the previous quarter and recommended actions, optimizations and investments for the subsequent 3-6 months.
 Leads development of the annual AK+ influencer strategy, budget and KPIs. Works in partnership with PR to ensure influencer goals and strategies are aligned. Primary liaison with influencer agency.
 Works with PR to develop an annual media relations strategy that ensures ongoing coverage of AK+ in line with annual US messaging objectives.
 Evaluates opportunities for external partnerships, sponsorships and third-party awards that will contribute to AK+ brand perception goals among prospective AK+ subscribers. Presents recommendations to AK+ leadership.
 Works with AK+ Research to build new ways of measuring AK+ familiarity changes among targeted prospective customers.
 Works with AK+ Creative team to regularly examine the content and resources on the AK+ brand portal and ensure it’s providing the organization-wide guidance required.
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA

• 7+ years of professional non-internship marketing experience

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $94,600/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.

Health insurance