Sr. Customer Marketing Manager

Fourth is the world's largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. We pride ourselves on delivering a world-class SaaS experience for our clients by building long term partnerships starting from the first phone call. We know our recipe for success at Fourth is our amazing team... and that starts with hiring the right people!

 

Interested in joining our smart, fun, and talented team?

Fourth is looking for a Sr. Customer Marketing Manager . This position directly benefits sales and marketing teams by increasing customer advocacy (including referrals, written and video testimonials, references, etc.) and improving loyalty and retention. If you love helping people and are customer-centric, you will also love this job!

 

As our Customer Marketing lead, you will work closely with the Fourth's Marketing, Sales, Operations, and Customer Success teams to own and direct the following.

The Role. . .

• Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities.
• Create programs to introduce new products and services to relevant customers, creating sales opportunities.
• Architect and execute a model for full customer lifecycle marketing - driving engagement and success with customers at all stages of the lifecycle from pre-sale through close, implementation, support, and renewal.
• Work with Customer Success Team to identify customers to capture powerful stories about the impact of Fourth products and services on their organizations. Bring these stories to life via written case studies, testimonials, fireside chats, videos and more.
• Manage a library of up-to-date customer success stories.
• Lead and manage customer engagement programs, such as in-person/virtual events, workshops, roundtables, annual conferences, user groups awards programs, and customer advocacy sessions.
• Develop and deliver customer-centric communications strategies and plans to engage, nurture and update customers about new products and offerings.
• Create compelling marketing content for account management/customer success to help at-risk customers with training.
• Connect with customers to ensure continued education and success throughout the relationship lifecycle.
• Build community and engagement through our Fourth Community and Customer Success Portal.
• Identify KPIs, measure and report on Customer Marketing programs, activities, and performance so we can test and iterate.

The Ideal Candidate. . .

• Customer Marketing Skills:
• 7+ years of marketing experience in a fast-paced B2B enterprise/ SaaS environment
• Previously held Customer Service or Customer Success positions is a plus
• Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy


• Communication & Writing Skills:
• Strong writer and content creator with examples of work - case studies. articles, emails, newsletters, blog posts, etc.
• Excellent storytelling skills - the ability to extract key "nuggets" from customer stories to show business impact in a compelling way
• Strong interpersonal and communication skills to help nurture customer relationships and work with cross-functional teams
• Executive presence: comfortable engaging and building relationships with executives and customers


• Analytical Skills:
• Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
• Strategic thinker and problem solver that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience


• Project Management & Technical Knowledge:
• Experience in project management: defining requirements, scoping of project, planning activities
• Good time-management skills and ability to multi-task
• Technical knowledge of the latest digital marketing tools and channels, including customer relationship management platforms (SFDC) and marketing automation tools (Marketo)

$135,000 - $135,000 a year

Fourth Perks: Unlimited PTO, Health, Dental, Vision, 401K match, Charity Days, Parental Leave, Flexible Work Environment, just to name a few...

Remote employment limited to:  AZ, CA, CO, CT, FL, GA, ID, IL, IN, KY, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NM, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, & WA

In July 2019 Fourth joined forces with HotSchedules to become the global leader in end-to-end restaurant and hospitality   management technology solutions. Together, the merged company now represents the world's largest and only provider of end-to-end restaurant and hospitality management solutions for customers across the globe and of all sizes-from a single location or franchisee restaurant to a global restaurant or hotel chain. The combined company's complete software-as-service (SaaS) solution suite including scheduling, time & attendance, applicant tracking, training, inventory management / procurement, HR / benefits and payroll services now serves customers in 120,000 locations worldwide and is supported by a dedicated, unified team across offices in the US, UK, Bulgaria, China, Australia, and UAE.