Sr Copywriter

The Medline Marketing team's goal is to help enable sales growth, enhance customer relationships, and strengthen Medline's reputation and equity within healthcare. We help our sales teams by providing compelling content, high impact programs and more. Collaboratively, we craft comprehensive marketing strategies that demonstrate a deep understanding of our customers, create meaningful connections and set us apart from our competitors. We empower teams to connect with customers, nurture long lasting partnerships and deliver valuable solutions designed to help healthcare run better.
Job Summary
You are a copywriting pro, someone who thrives on turning big ideas into concise, compelling content for integrated marketing communications, including websites, eBooks, infographics, videos, client presentations, and more. You love writing about timely business topics and services, from supply chain management and logistics to data analytics -all designed to make healthcare run better. You live by the Creative Strategy Brief and leveraging SEO to connect more customers to our content. You know the right prompts to leverage AI, using tools like ChatGPT to inform your content and work more efficiently. Collaborating with smart, engaged people comes second nature to you. And crafting the most compelling campaign message to the right audience-all to drive customer action-is your passion.
Major Responsibilities

• Work with a highly-skilled and strategic Creative Team, reporting to the creative director and partnering with design leads and other writers to create amazing integrated marketing campaigns
• Collaborate with client partners to better understand customers' needs to help define key messaging and ensure Brief is clear and strategically spot-on
• Translate complex, dry information into engaging, conversational "tight" advertising copy that connects with our target audience-from healthcare workers to supply chain leaders
• Write about a wide variety of healthcare products and solutions, aligning with the Brief and reflecting the Medline brand voice and incorporating SEO into your marketing copy; Utilize FIGMA to create web page wireframes
• Proactively collaborate with design partners to concept and create breakthrough campaign tactics from website pages, emails and digital ads to videos and brochures, all driving customers to take action and build brand equity
• Strategically present your ideas to leadership, from concept through final layout, referencing the Brief and detailing how your work supports the strategy
• Handle multiple tasks simultaneously with confidence and ease
• Roll with the editing process and unexpected changes while meeting tight deadlines
• Stay up to date on campaign marketing trends, best practices and other data reflecting customer behavior and an ever-changing healthcare industry
• Thoughtfully write and create engaging PowerPoint presentations targeting healthcare leaders
• Demonstrate a passion for writing about Medline and its positive impact on the overall performance of healthcare operations

• Bachelor's degree in Communications, Marketing, English or related field.

• At least 4 years copywriting experience writing marketing copy with an understanding of sales business operations including supply chain logistics, manufacturing and distribution
• SEO experience with topic selection, keyword, title tags and meta data descriptions

• Copywriting experience within an advertising agency, in-house marketing department, supply chain logistics/business operations and/or medical related field.
• Experience in controlling and coordinating concurrent projects, competing priorities and critical deadlines.