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SalarySocial Media Specialist
Description/Duties
Description/Duties
- Develop and curate engaging social content, both through strategic planning and real-time content creation.
- Research emerging digital trends, particularly those that resonate with a gen-z audience.
- Maintain unified brand voice across all Social Media platforms for both Flyers and Wells Fargo Center brands.
- Work in partnership with the digital content team to achieve marketing objectives while creating authentic, measurable content.
- Participate in the ideation and brainstorming of creative and promotional content.
- Work with public relations and advertising staffs to coordinate marketing efforts around team news and business content.
- Work with graphic and video teams to create digital assets across all digital channels to drive engagement.
- Execute best practices and emerging offerings across all consumer brands.
- Pull and review social and website analytics from multiple resources, and produce regular reports for department and key players in an effort to present insights into the usage, performance, and success of digital initiatives.
- Work with corporate partnerships team to execute new sponsorable products.
- Other duties as assigned by supervisor.
Qualifications:
- Multi-talented content creator with experience in copywriting, photography, videography, and/or graphic design.
- Bachelor or graduate degree in Digital Media, Visual Communications, Marketing, Communications or related majors.
- Has a finger on the pulse of emerging digital trends, Philadelphia’s social audiences, and is dedicated to increasing the connection to our current fans while attracting new fans through engaging content.
- Understands interactive marketing, social networks, sports, and internet culture.
- Proficiency in Social Media Platforms, Adobe Creative Suite, Google Analytics and Microsoft Office required.
- Creative mindset and exceptional organizational skills with a strong attention to detail.
- Enthusiastic teammate that isn’t afraid to take risks and wear many hats.
- Ability to travel and work nights, weekends and select holidays, in addition to traditional business hours is required.
- Sports background preferred.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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