Social Media Strategist

Job Title: Social Media Strategist

Department: Marketing

Reports To: Content Marketing Manager

Status: Full Time, Salaried, Exempt

Location: Houston

The Social Media Strategist will support the marketing team in planning, developing, and sharing Social Media content across Legend Homes Social Media channels with a goal of growing the brand presence and customer engagement. The person in this role will analyze Social Media data and report on these results to inform the company’s strategic decision-making process in elevating its brand awareness efforts.

• Create engaging and shareable Social Media content across multiple channels, including Facebook, Instagram, TikTok, LinkedIn, Pinterest, Twitter/X and more
• Curate relevant and trending content from various sources to enhance the brand's online presence
• Assist in Social Media planning process, including contributing new content ideas to ongoing posting strategies
• Generate regular reports on key metrics, providing insights and recommendations for improvement
• Use Social Media Management Software to manage and maintain the brand's presence on multiple Social Media platforms by responding to comments, messages, and discussions
• Stay updated on platform algorithm changes, features, and emerging trends
• Optimize profiles for each platform to ensure consistency and brand representation
• Travel to Legend Homes communities in Houston, Dallas-Fort Worth, and San Antonio to record and develop Social Media content onsite and in real time
• Engage with Social Media followers in real time by responding to comments, tags, and other engagement opportunities
• Develop and implement UGC campaigns to encourage follower engagement and interaction
• Identify and collaborate with local REALTORs and influencers to promote Legend Homes content across channels
• Assist in onsite and remote training for sales professionals to learn Social Media best practices

• Passion for content creation, including brainstorming ideas and bringing to life engaging concepts, from short-form videos to photography, stories, and more
• Strong analytical and problem-solving skills
• Excellent verbal and written communication skills, particularly in translating preexisting content into bite-sized social content
• Proficient in Microsoft Office and major Social Media channels (Facebook, Instagram, TikTok, LinkedIn, Twitter/X, Threads, Pinterest)
• Familiarity with Canva and Hootsuite
• Able to learn brand language best practices and become comfortable engaging with Social Media followers in this voice
• Detail-oriented with the ability to manage multiple tasks and prioritize effectively
• Familiarity with basic homebuilding industry concepts and terminology preferred
• Ability to work independently and as part of a team
• Friendly and welcoming demeanor with the ability to maintain professionalism and a strong customer-focused demeanor with demanding clientele.
• Excellent time management skills, detail-orientation and ability to multi-task and prioritize work.
• Strong decision-making and problem-solving skills, along with advanced conflict resolution skills.
• Effective communication and interpersonal skills and proficient in English. Must be able to articulate needs and convey information verbally and in writing effectively with employees, customers, supervisors, and co-workers throughout the organization.
• Knowledge of management methods and sound employee relations techniques with an ability to connect to staff, troubleshoot problems and help teams collaborate, as necessary.
• Able to work in an equitable, inclusive, and diverse environment. The Camillo family of companies are committed to enhancing equity, inclusion, and diversity, including hiring talent from all backgrounds.

• Bachelor’s degree is marketing, journalism, communication or equivalent work experience
• 2-4 years of Social Media management experience

As one of the largest privately held real estate development and construction companies in Texas, The Camillo Family of Companies exists to open doors to greater opportunities for all people. For more than 30 years, the Company has led the way in constructing premier communities featuring affordable homes and residences that maximize style, livability, and functional floorplan designs. Camillo Companies is a vertically integrated operation consisting of four primary entities, including Retail (Legend Homes and Princeton Classic Homes), Residences (SimplyHome), Land Development (Academy Development), and Maintenance (LCI Services).

Through these operations, the Camillo Family of Companies has constructed more than 30,000 homes and residences in the Greater Houston, Dallas-Fort Worth, San Antonio, and Bryan-College Station areas, establishing a standard of exceptional customer service and attainability. In 2007, the Company pioneered the single-family build-to-rent business, eventually leading to the 2012 launch of SimplyHome, which builds, leases, and manages both new and recently constructed single-family homes, townhomes, and multi-family projects. Beginning in 2023, the company plans to expand into new markets in and outside of Texas.

The Camillo Companies value a diverse and inclusive workplace. We strongly encourage women, people of color, LGBTQIA+ individuals, people with disabilities, and veterans to apply. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members regardless of race, color, religion, sex, gender identity, national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, pregnancy, parental status, military service, or other non-merit factor.

Please note this job description is not designed to cover or contain a comprehensive listing of all responsibilities or duties required. Other assignments, projects, and duties may be required. #LegendCareers