Social Media Digital Strategist

The Social Media Strategist is responsible for all things social: developing and implementing social channel/experience design, branded content strategies, content calendars, paid/earned media strategies and day-to-day Social Media execution. This person will understand how to use these platforms to tell brand stories and create deeper brand connections.

PRIMARY DUTIES AND RESPONSIBILITIES:

• Creates and executes Social Media campaigns including program management, monitoring, content creation, curation and promotion while focusing on increasing customer activation, engagement, retention, and loyalty.
• Engages with cross department teams to identify channel-specific content opportunities, mix and cadence, and understands the nuances of each channel for optimal execution.
• Works with content and creative teams to develop impactful content and monthly content calendars.
• Explores new and alternative ways to leverage Social Media to increase KCM's share of voice to create brand stories.
• Compiles monthly reports and analyzes performance based on a tailored set of KPls and indicates how results should impact future social strategy decisions.
• Generates, collects, and analyzes metrics to identify trends and themes, and optimize program strategy and content.
• Configures social listening tools and provides ongoing recommendations to maximize engagement.
• Drives innovation and education for internal departments and teams on the latest Social Media developments including changes, new social platforms, tools, partners, and resources.

EDUCATION and EXPERIENCE:

• Work experience equivalent to or bachelor’s degree in communications, Marketing, PR or related fields
• 7+ years’ experience in digital marketing with a focus on Social Media
• Agency experience a plus
• Strong knowledge of Social Media monitoring tools and metrics
• Command of and experience with Social Media platforms and Social Media analytics software
• Very strong written and verbal communication skills, with a passion for storytelling
• Proven ability to develop strategic targeting that drove topline results.

KNOWLEDGE, SKILLS and ABILITIES:

• A team player with the confidence to take the lead and guide other employees.
• Ability to handle multiple tasks with changing priorities in a dynamic fast-paced environment.
• Proactive problem-solving abilities.
• Ability and desire to learn quickly.
• Innovative thinker, constantly looking to new sources of inspiration.
• Self-starter who has designed initiatives and led them to success.
• Passion for culture, social trends, and emerging technology
• Extensive experience with content marketing, data analysis and reporting, channel planning, paid social campaigns and ad types, real-time marketing, Social Media ROI, collaborating with vendors and external contractors, and leveraging new and emerging tech.
• Ability to work independently with minimal direction, while also functioning and contributing as part of a team
• Attention to details.

EQUIPMENT TO BE USED:

• Standard office equipment and current technologies

TYPICAL PHYSICAL DEMANDS:

• Able to lift 30lbs.
• Must be able to sit at a computer for a minimum of eight hours per day.
• Requires manual dexterity sufficient to operate standard office machines such as computers, fax machines, calculators, telephones and other office equipment.

TYPICAL MENTAL DEMANDS:

• Ability to give, receive and analyze information, formulate work plans, prepare written materials and articulate goals and action plans.
• Must be very organized and require minimal instruction.
• Must understand vague and implicit instructions and react favorably in all work situations.
• Must be detailed, organized and communicative.
• Must be task and goal oriented.
• Requires the ability to prioritize multiple tasks.
• Must adapt well to changing work situations.
• Must be able to grasp and apply new ideas.
• Must be able to resolve problems, handle conflict and make effective decisions.
• Must relate and interact with people at all levels.
• Must have good verbal and written command of the English language and be able to provide well-written. easy to understand documentation.
• Must be able to travel to KCM Events, as necessary.

WORKING CONDITIONS:

• Works in a normal/typical office environment.

OTHER:

• Born again believer and must adhere to the doctrines of this organization as upheld by Kenneth and Gloria Copeland and their appointed representatives.
• Must work well with others, as a team and according to Romans 16:17, must not cause dissension and division.
• Must maintain a good attendance record.