Social Media Specialist

Core Duties and Responsibilities:

• Build monthly Social Media content calendars in collaboration with the social team.
• Conduct social listening for industry trends and competitor news on MeltWater platform and share with the marketing department.
• Conduct social engagement with trending topics and other brands.
• Publish organic content across social platforms like Facebook, Instagram, Threads, Twitter, Pinterest, LinkedIn, TikTok, YouTube etc.
• Cross publish blog articles to the medium platforms.
• Upload all video and influencer content to the Digital Asset Manager.
• Schedule content and monitor reviews on Life Extension Google My Business pages.
• Manage internal influencer content approvals.
• Create custom audiences on social platforms.
• Create event pages for Wellness Market events.
• Project manage Social Media content campaigns including marketing code request and approvals.
• Build deck outlines for all social campaigns.
• Conduct social trends research and make recommendations to the social team.
• Assist with weekly LE Live shows.
• 2 days per week onsite attendance is an essential function of this position.
• Additional duties as assigned.

Position Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field, preferred.
• Demonstrated experience working with popular Social Media platforms including Meta environments, TikTok, Pinterest, Twitter, Threads, etc.
• Creative mindset with the ability to develop engaging, sharable content.
• Ability to work in a fast-paced environment and adapt to changing priorities.

Basic experience with MS Office.