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SalaryThe Social Media Specialist plays a pivotal role in shaping the online presence of the university through Social Media strategy and content creation. As part of the University Communications Social Media Team, the Social Media Specialist will be responsible for creating and implementing Social Media content that aligns with the unique mission of BYU. This role is heavily involved in the content creation aspects of Social Media management and will create content for the university¿s official Social Media accounts, including the Facebook page (365,000+ followers) and Instagram account.
Every post from a BYU account reflects upon the university and its sponsoring institution, The Church of Jesus Christ of Latter-day Saints. Official BYU Social Media accounts exist to support and advance BYU¿s unique mission. As the University Communications Social Media Team, we aim to maintain an effective online presence, protect the reputation of the university, and foster meaningful engagement with key audiences while upholding the mission and values of BYU and the Church.
Essential Functions
An essential function identifies whether the reason the position exists is to perform that function.
- Creating Social Media content
- Consulting on Social Media strategy within University Communications Social Media Team
- Evaluate analytics to measure success of Social Media strategy
- Monitor comments and messages receive on Social Media platforms
Education/Experience
Minimum education/experience required:
Bachelors degree in Communications, Marketing, or other related field; OR four years of experience in Social Media content creation for an organization (NOT an influencer nor self)
Preferred:
Four years of Social Media content creation experience (NOT an influencer nor self)
Skills, abilities, knowledge, licenses, certifications:
Required:
- Strong knowledge of and experience working in Facebook, Instagram, Twitter platforms
- Exceptional written and verbal communication skills
- Experience in video shooting and editing
- Experience in graphic design and utilizing visual brand guidelines
- Ability to think strategically and work creatively
- Experience in Social Media management
- Experience in Social Media analysis and data analytics within each platform
- Commitment to maintaining confidentiality and handling sensitive information appropriately
- Ability to manage multiple projects at once
Preferred:
- Experience with Adobe Creative Suite
- Experience in Social Media management within an educational or similar setting
- Experience in graphic design
- Experience with statistics/advanced data analysis
Employee Class: 3/4 Time (28 hour)
Work Location: Provo Campus
Environment: General office or other equivalently good environment
Physical Exam Required: N
Physical Exam Details:
Desired Start Date: As soon as possible
Job Close Date: 02/19/2024
Pay Level: 51
Approximate Starting Salary: $26.50 - $34.25
Documents Required at time of Application:
Required: Cover Letter, Resume
Optional: Letter of Recommendation 1
Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.
Brigham Young University is an equal opportunity employer, including disability and protected veteran status.
Brigham Young University (BYU) is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!
