Social Media Marketing Specialist

St. John's established in 1870, has three New York City campuses; international locations in Rome, Italy; Limerick, Ireland; and Paris, France; and study abroad locations around the world. The Princeton Review and other top rankings consistently recognize the University's outstanding academics, diverse student body, dynamic internship and volunteer opportunities, focus on student life, and diverse study abroad offerings. St. John's University offers more than 100 undergraduate and graduate programs in its six colleges and schools, with a growing number of programs offered online. The University is accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations.

A dedication to diversity, equity and inclusion is at the heart of our mission. As a Catholic and Vincentian university, St. John's is committed to institutionalizing practices of inclusive excellence to ensure that we welcome and celebrate the intrinsic worth of all members of our community. We will become an even stronger university as we enhance equity at every level of our institution.Our graduates will excel in the competencies and values required for leadership and service in a rapidly evolving world.

Full-time Social Media Specialist 

The full-time Social Media Specialist will develop and implement the Alumni Social Media strategy to raise brand awareness, safeguard its online reputation, generate inbound traffic, and enhance engagement efforts. He/she/they will devote time to researching and promoting alumni-focused content across Advancement-specific pages and executing and reinforcing ad campaigns across all social platforms. He/she/they will report to the Associate Director of Digital Communications. 

Responsibilities: 

• Work closely with the Associate Director to develop monthly/quarterly/yearly content plans to highlight alumni success stories, brand pride, and promote events and annual giving. 
• Create and schedule day-to-day content that educates and engages our audience and supports the University's priorities. 
• Research and source new alumni-driven content in collaboration with colleagues in Alumni Relations and Advancement. 
• Run ad campaigns on Meta and Google to support Advancement's giving initiatives throughout the year, including President's Dinner, SJYouGive, and Endowed Scholarship funds. 
• Monitor budgets regularly to ensure campaigns are delivered in full. 
• Provide strategic recommendations or direction on giving initiatives, identify key messages or value propositions, and communicate findings to the rest of the team. 
• Monitor and engage in relevant social discussions about the University, its community, and existing campaigns or initiatives. 
• Generate consistent traffic and leads from our social networks to University websites. 
• Perform quality assurance for all Social Media platforms, monitor community posts, identify those of concern, and alert appropriate SJU offices. 
• Gather and analyze analytics on how content is performing and share recommendations based on findings with the team. 
• Work with Advancement's Account Director weekly to prioritize requests and content submitted in Basecamp. 
• Identify and engage social influencers for social-specific content. 
• Provide on-site/real-time coverage for a limited selection of priority alumni events and post updates on Social Media. 

Requirements:  

• Must have 2-5+ years of experience with Social Media and ad management 
• Bachelor's degree and/or equivalent experience 
• Advanced knowledge of paid Facebook, Google, and LinkedIn Ads which includes building, optimizing, and reporting  
• eCommerce and Lead gen experience 
• Advanced knowledge of critical metrics such as ROAs, conversion rate, CPA/CPL, CTR, and CPM 
• Excellent attention to detail and the ability to effectively multi-task  
• Excellent organizational skills 
• Excellent written and verbal communication and interpersonal skills 
• Ability to work well independently and within a team

In compliance with NYC's Pay Transparency Act, the annual salary range for this position is $62,300-$69,500. St. John's University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as market and organizational considerations when extending an offer.

This position may be relocated to any of St. John's University's physical locations at any time.

St. John's offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John's performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events

Any offer of employment is subject to receipt by St. John's University of satisfactory references, verification of employment and education.

St. John's University is an Equal Opportunity Employer and encourages applications from women and minorities.All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, or any other characteristic protected by law.