Address
Form of workJob Description
Description
Summary: The Marketing and Social Media Specialist is responsible for designing, implementing, and managing the Social Media marketing strategy across all areas of Catholic Charities to increase visibility and brand awareness and contribute to scaling fundraising efforts.
We seek to foster a culture of philanthropy within the organization that values our donors. We emphasize the lifetime value of our donors and invest in building long-term relationships. Our donor-centered approach recognizes the needs and priorities of our partners while remaining aligned to our organizational mission and strategic priorities.
This role will proactively work with colleagues across the organization to ensure alignment and consistency with departments, programs, and agencies, and support the day-to-day marketing strategy creating content that educates, inspires, entertains, and persuades multiple audience segments.
Job Duties:
- Under the direction of the Director of Operations, assist the Marketing Manager with developing and implementing marketing team processes.
- Oversee the development of printed and digital materials, merchandizing materials, banners, advertising, website, and other related marketing products.
- Contribute to the creation and production of the development fundraising materials, including donor brochures, annual reports, and donor proposals.
- Monitor, analyze, and report on channel production and output.
- In collaboration with the Senior Manager, Digital Fundraising and Direct Marketing produce daily, monthly, and quarterly reporting that informs and supports the marketing strategy.
- Support the development and implementation of Catholic Charities brand strategy and advertisement plan to increase Catholic Charities brand awareness.
- Manage all rating agency updates (including Charity Navigator, GuideStar and others) to ensure all information is accurate, up to date, and in line with producing top ratings
- Lead Social Media content and strategy for Facebook, Instagram, X and LinkedIn pages.
- Work with Marketing Manager to identify and develop potential news and blog stories, across print, web, and digital newsletters.
- Project manage multiple digital projects (Website/Campaign launches, Metrics) with multiple stakeholders and external agencies/vendors. Work with vendors and contractors to publish, print and distribute materials, both digitally and in print form.
- Identify and manage a portfolio of key influencers to amplify CCNY’s mission and increase brand awareness on Social Media, website and collateral materials.
- Collaborate with Marketing Associate regarding photography (stock and original) to illustrate Catholic Charities publications.
- Oversee the Marketing Associate ensuring diligent recording and documentation of all content gathering (stories/interviews/images) and transcriptions to English when necessary.
- Under the leadership of the Director of Marketing, work with Marketing Manager to plan and execute program events, including press materials and A/V setup.
- Other job-related duties as assigned.
Qualifications:
- Master’s degree in marketing, strategic communications, business, or related field; or bachelor’s degree in related field with 5+ years’ experience.
- Independent and critical thinker with experience in leading data-driven, marketing strategies across a wide-variety of channels, such as print, digital, paid media, PR, and Social Media.
- Ability to interpret and analyze data from multiple sources across digital marketing campaigns (i.e. email, display, search, social, video, mobile) for the following criteria: open rates, click through rates, response rates, website conversions, etc.
- Superior written, oral, and interpersonal communications skills.
- Results and detail oriented, highly organized, and creative self-starter.
- Proven ability to work collaboratively and effectively with and across teams.
- Ability to set goals and easily adapt to changing demands.
- Proficient in project management software (Monday, Asana, or Basecamp).
- Proficiency in web content development methodology, software, and standards.
- Familiarity with analytics tools and metrics reporting.
- Strong proofreading and editing skills.
- Familiarity with media and Social trends to reach new audiences.
- Excellent time management and organizational skills.
- Superior writing and editing skills; able to translate complex issues into key points for target audiences across varied communications platforms.
- Strong knowledge of website analytics, campaign management tools and dashboard. programs such as Web Trends, Google Tag Manager, Power BI or Luminate.
- Strong understanding of and experience in audience definition and brand positioning of nonprofit organizations.
- Demonstrated project management experience as well as interpersonal, organizational, and communication skills.
- A proactive attitude and strong work ethic, with the ability to identify problems and develop solutions.
- Mature, adaptable, resourceful, and detail-oriented, with the ability to work both independently and as a member of a team.
- Proficiency with Microsoft Office, especially MS Word, Excel, and Outlook.
- Proficiency in AP and Chicago style, familiarity with Adobe and Creative Suite.
- Ability to work some evenings and weekends as required.
Pay: $65,000 - 75,000 per year
Catholic Charities and Catholic Charities Community Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristics protected by law.
