Social Media Marketing Manager, B2C

We are hiring a B2C Social Media Marketing Manager to join our global team at Xsolla. In this role, you will manage and execute the external messaging, campaigns and communications on Facebook, Twitter, Instagram, TikTok and other social channels aimed at connecting and engaging with our player and consumer community.  

You will engage with members of our community to help solve problems, answer questions, receive feedback, and coordinate responses to have a clear and united presentation of Xsolla. If writing, technology, gaming, external marketing communications and customer service comes easily to you, and you have a knack for game tech, Social Media, and forums then this is the opportunity for you. 

When working on the Marketing team and collaborating with our product teammates, you listen well, collaborate seamlessly, and will not be afraid to share innovative new ideas. As an individual, you are accountable, trustworthy, and proactively motivated. This is a hybrid role based in Los Angeles, CA or Raleigh, NC and you'll report to the Social Media Marketing Manager, based in Los Angeles.

Xsolla is a global e-commerce organization that services the gaming industry with a robust and powerful set of tools and services. As an innovative leader in game commerce, we continue to solve the inherent complexities of global distribution, marketing, and monetization so our partners can grow their audience, engagement, and revenue.

Sparked by our deep love for gaming's union of technology and artistry, our product suite operates in more than 200 countries and territories, 20+ languages, and 130 currencies. What hasn't changed since our launch in 2005 is our conviction that everyone deserves an equal opportunity to players.

If you are a B2C Marketer with a solid background in Social Media and are ready to take on a role with lots of growth opportunities within a multi-billion dollar high-growth fintech leader in the video game industry, we encourage you to apply!

RESPONSIBILITIES

• Oversee day-to-day delivery of social content campaigns and ensure brand consistency
• Facilitate scaling brand and product awareness through various Social Media channels
• Work with the Marketing and Product teams to execute the Social Media editorial content calendar on a monthly basis
• Ensure brand consistency in copy through tone, voice and terminology
• Deliver upon all aspects of Social Media interaction between customers and the company, and ensure a positive customer service experience
• Create actionable plans to both grow and maintain followers through popular Social Media platforms such as but not limited to Twitter, Facebook, Instagram and TikTok Ensure progress on all platforms by using analytical tools such as Google Analytics and others
• Create and execute upon the monthly editorial calendar which includes monthly KPIs and initiatives
• Produce and deliver Social Media analysis on the effectiveness, ROI/KPI and engagement metrics on our products
• Maintain Social Media best practices and provide all marketing team members and stakeholders with updates on new channel features
• QA Social Media posts prior to setting up in Social Media management platform
• QA Social Media posts once live to verify external links, post fits in UI and community sentiment/feedback
• Work with growth team to evaluate and plan for amplification of posts

REQUIREMENTS

• 5+ years of Social Media management experience
• Bachelor's degree in business, marketing, journalism, public relations or related field
• Proficient using multi-social posting programs such as Sprout Social and Hootsuite
• We're looking for candidates who have deep knowledge of gaming, community trends, and ideally who have knowledge of and experience with the games we support
• Strong computer skills using Microsoft Office and Adobe Suites
• General knowledge of Search Engine Optimization, tagging and internet ranking for web content
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Experience in handling crisis communications via social platform interactions
• Video game industry experience required 


Additional Requirements


• Ability to self-motivate and work individually, while also working within a highly collaborative team
• Proven track record of successfully managing and growing multiple platform presences while maintaining a positive, professional image of the organization
• Willingness and ability to participate in special projects
• Ability to handle confidential information with the utmost level of professionalism
• Performs well on cross-functional project teams and with external vendors
• Flexible work hours as we are a global company
• Understands the full spectrum of skill required to manage customer-centric relationships with partners 
A plus if:
• Prior experience at an organization with an entrepreneurial mindset

$50,000 - $55,000 a year

At Xsolla, we are passionate about providing a conducive environment for our team to thrive personally and professionally. Our comprehensive Benefits Program caters to the physical, mental, and emotional well-being of our full-time employees and their families. This includes 100% company-paid medical, dental, and vision plans, disability and life insurance, chiropractic coverage, flexible spending accounts, and a fully vested 401(k) retirement plan with a 4% company match from the start date.

Understanding the detrimental effects of burnout, we offer unlimited Flexible Time Off and 14 paid holidays each year. Personal and professional development is a cornerstone of our ethos at Xsolla. Each employee has a personalized career roadmap, developed in partnership with their manager, aligning individual and company goals. We support this growth through in-house training, independent study, conference attendance, and higher education opportunities.

Xsolla is a global leader in video game commerce, established in 2005. Our mission is to simplify the complexities of global distribution, marketing, and monetization in the gaming industry. Headquartered in Los Angeles, California, with offices worldwide, we support major gaming titles and partners. Our deep commitment to gaming's blend of technology and artistry drives our continuous innovation and dedication to our partners' success.

The role involves typical office activities such as sitting, standing, bending, lifting, and moving intermittently during working hours. These requirements can be met with or without reasonable accommodations. The responsibilities of this position are dynamic and may evolve to align with the organization's goals and objectives.

Xsolla is committed to ensuring the privacy and security of all information collected during hiring. Please direct any inquiries regarding GDPR or CCPA to careers@xsolla.com.